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Meet Grace Beckwith of Embrace

Today we’d like to introduce you to Grace Beckwith.

Grace, can you briefly walk us through your story – how you started and how you got to where you are today.
I go to a sleep away camp every summer called Jameson Ranch Camp. I’ve been going for about 10 years now, and about two years ago I decided to try something new that summer. I was asked to go on a mountain biking trip that covered 30 miles in one day. I had almost never gone mountain biking before, but someone had enough faith in me to ask me to go with them and try it out.

Without thinking, I said yes. Why not? If not now, then when? The next thing I knew I was waking up at 5 am the next morning to make the 15 miles climb uphill on the bike. It felt almost impossible at times, but giving up was not an option. It was so much fun doing something new with all of my friends even though it was mentally and physically challenging, and when I reached the peak I felt so accomplished, I knew that I wanted everyone to feel that way.

So when I first joined WIT (Whatever It Takes), I knew that I wanted my business to focus on helping people overcome their self-doubts and fears in order to take a new risk in life and try something new. Hence the name, “Embrace”. That brings us to today, Embrace is selling stickers to people all over the world so that whenever they see their sticker, they are reminded of how they embrace daily and how they might try something new that day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of the greatest obstacles I have had to face is that I had a business partner last year who was not as dedicated to Embrace or as driven as I was. Although this person was very kind, they were not reliable when it came to the business. I found myself doing all of the work on my own and being more involved. It was hard to communicate with that person how I felt because they were so nice, but I had to learn how to set some things aside in order for my business to grow. There was no big falling out or huge debacle, but I am now working alone on Embrace and it ended up being for the better.

Please tell us about Embrace.
Embrace is dedicated to helping people overcome their self-doubt and fears in order to take a new risk in life. What we do is sell stickers with our logo on them so that people are constantly reminded of how they embrace daily. What sets Embrace apart from others is that we do not focus on only one group of people, because we want everyone to be able to connect and lift each other up. You never know who is going to be able to relate to how you’re feeling the most or who has been through similar life events as you.

If you had to go back in time and start over, would you have done anything differently?
If I had to start all over, I would have immediately jumped into making stickers. At first, I was making videos of interviews with people, but that wasn’t reaching a big enough audience or really impacting anyone in the way I had hoped. When my friend Dillon helped me create the Embrace logo and I put it on a sticker, the business changed for the better.


  • Each sticker is $5

Contact Info:

Image Credit:

Noah Hecht, Emily Martin

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