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Meet Grayson Turley of Kid Tennis Hub in Mission/Pacific Beach

Today we’d like to introduce you to Grayson Turley.

Thanks for sharing your story with us Grayson. So, let’s start at the beginning and we can move on from there.
I graduated from University of San Diego (USD) this past Spring. Of course, classes were moved online and there wasn’t any official ceremony, so it was a pretty unique and anticlimactic situation. Before the pandemic, I sold portable blenders online, but COVID obliterated my supply chain so I had to shut down.

For the past few years, I have worked at a digital marketing consulting agency in La Jolla. I have also coached junior tennis for the past eight years. I consider myself entrepreneurial, as I have tried to get numerous solo ventures going. The concept of online automation has always intrigued me. These ventures failed to gain much traction, but I learned a lot of valuable lessons that are really helping me today.

I started Kid Tennis Hub in January of 2020. The website (kidtennishub.com) is intended to be a resource hub for parents looking to get their kids into tennis from a young age. I realized there was an opportunity for a website like this through the fact that tennis is quickly becoming one of the most popular sports for kids age 6-14 in the United States. Tennis has traditionally been favored in places like the UK and Australia, while the US was dominated by football, basketball, baseball, and soccer. Standardized programs (by the USTA) for juniors were only introduced ~8 years ago, but they have been gaining massive traction recently.

After conducting extensive research to see if there was already an informative junior tennis resource hub, I was shocked that I couldn’t find one geared towards tennis parents. There’s an abundance of general tennis sites, junior tennis sites made by coaches that look like a school project, and nice-looking sites that have terrible/incorrect information, obviously holding the sole purpose of monetization.

This is where I thought my background would give me a huge advantage. As a digital marketer, I know how to build a good looking website and get people to visit it. On the other hand, my vast tennis experience (16 years playing, and eight years coaching) meant I could actually provide value to parents looking for help. Plus, I learned from past business ventures that if I am not passionate about what I’m creating, then it’s not likely to succeed. There are few things that bring me as much joy as helping people navigate the somewhat confusing world of tennis, especially when it comes to introducing children to the many benefits of tennis.

Kid Tennis Hub is still in early stages as of now, but based on the traffic and responses I’ve received so far, it’s definitely moving in the right direction. Currently, the site is not designed for monetization purposes, just pure, helpful information and insights. I am using the Amazon affiliate program, but am not leaning on it heavily, nor do I plan to do so later. I am trying to build a strong community (through Facebook groups, email, Pinterest) before monetization. In the future, I am planning on creating directories of “recommended coaches and programs for juniors” as I can see this as a super valuable resource for tennis parents. Eventually, USPTA certified coaches will be able to apply to be listed on my website for all major cities (such as San Diego) in the US.

I am incredibly excited to grow the Kid Tennis Hub community and continue to supplement the surge of growth for junior tennis across San Diego and the country as a whole.

Has it been a smooth road?
It’s always tough starting a website from nothing. Although I have the credentials of a good tennis coach, it can be hard to translate this credibility to online platforms. The time commitment to write a lot of content, both written and video, is high, but definitely necessary. Being a new grad from USD, I need a full-time job, and I will be working at the digital marketing firm in La Jolla (hopefully for a long time, as the culture is great there) and it will surely be a while until Kid Tennis Hub becomes my full-time job. Covid has also created a challenge, as many tennis courts have been closed. The good news is that the non-contact element of tennis means it is less risky than other sports, so it should recover in the near future.

So, as you know, we’re impressed with Kid Tennis Hub – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I do everything for Kid Tennis Hub. I designed the site, write the content, film the videos, manage social media, and handle SEO. I am proud to have the only junior tennis informative website that checks both boxes of being 1) visually appealing and appropriately laid out and 2) Actually providing valuable, helpful content that truly helps confused tennis parents.

Let’s touch on your thoughts about our city – what do you like the most and least?
I live in Mission Beach, and although I play a great deal of tennis, nothing beats playing football on the beach. The 30-second walk to the sand definitely helps. The friendliness and general vibe is also fantastic. In terms of what I don’t like, that’s a tough question. I guess parking. Prime real estate means difficult parking.

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