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Meet Greg S. Reid of Secret Knock in Carlsbad

Today we’d like to introduce you to Greg S. Reid.

Greg, please share your story with us. How did you get to where you are today?
Local San Diego author published in over 70 titles, 45 languages around the globe. My full-time job is to travel the planet and meet the most powerful, influential people of our time and share their story through books and film. (Not a bad gig) Founder – Secret Knock

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The theme of my work is ‘Stickability’ the power of perseverance. Key to happiness. fulfillment and desires is never giving up when you are three feet from gold.

Example: My first book was turned down by over 268 publishers, agents, and printers in a row. The 269th one said “We’ll do it, just change the beginning, middle and end part”.

Took their counsel, hired a great ghostwriter/editor who transformed my words into a better format and Viola’. Here we are, 70 some odd titles later.

It would have been easy to quit after 50 rejections, or 100, or even 160 or 232 – yet I (knew) I was on to something and realized then and there that I would never let another person *or myself – talk me out of what I (knew) to be true.

Alright – so let’s talk business. Tell us about Secret Knock – what should we know?
After interviewing these amazing people, folks asked how they could engage with them as well. Hosted a small gathering in my living room with 12 people and introduced them to a few people I was collaborating with at the time.

– Dave Liniger (Founder RE/MAX)
– Julie Krone (Jockey Hall of Fame)

And a couple more. It went over great and the guests went home and told their friends. This grew into the Juggernaut we know today at the Forbes, Inc, and Entrepreneur recognized top gathering for business leaders…

Now our events host people such as:
-President Vicente Fox (Mexico)
-Richard Dreyfus (Oscar Winner)
-Gen. Marta Carcana (First female Hispanic General)
-Tonino Lamborghini (Lamborghini Brand)
-Brian Smith (Founder, UGG)
-Frank Shankwitz (Founder, Make A Wish)
-Sharon Lechter (NY Times bestselling author)
-Edward Snowden (Notorious Public Figure)
-Rob Angel (Inventor, Pictionary)
-Ron Klein (Inventor, CC Magentic Stripe)
-Dr. Gladys McGarey (Mother, Holistic Medicine)

and on and on and on…

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First and foremost is my former wife, Allyn Reid (An Amazing Woman). She saw the potential of this event and was the visionary behind its inaugural launch. *PS – I have the best ex-wife ever.

Add in mentorship from local San Diego icon, Dave M. Corbin and there we go… He has been to every event we’ve hosted and has always added tremendous value and leadership along the way.

Huge appreciation goes to these incredible public figures that come out to support each event. Every time we host one, I look around and think… How did we pull this one off?


  • $3k to attend

Contact Info:

  • Website:
  • Phone: 8583530432
  • Email:
  • Instagram: @gregsreid
  • Facebook: @gregsreid
  • Twitter: @gregreid

Image Credit:
Ken Rochon, William Burdine

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