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Meet Heather Aiu & Rachael Soares of ALOHA Collection

Today we’d like to introduce you to Heather Aiu & Rachael Soares. Them and their team share their story with us below:

In 2009, a vacant room and a Craigslist ad brought two friends together. Years later, a twist of fate brought them back together again. In 2013, Rachael, broken (literally broken foot and broke from not being able to fly), and Heather, who found herself in a volatile real estate market, were both dreaming of something bigger. 

ALOHA Collection started with a single bag, a shared dream, and a Kickstarter campaign. With $2000 each, a bit of magic, and a handshake, ALOHA Collection was on its way. 

Since the launch of ALOHA Collection, Rachael and Heather have not only created a thriving business, they have built an international ʻOhana. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
We don’t think anyone has had a smooth road these past couple of years. Our sales came to a halt, our accounts shut down, ecom plummeted, and our supply chain became unstable. I think we are lucky to have a resilient team who came together when the world shut down. The uncertainty of the past couple years made us slow down and reflect, and lean into our values, which include sharing the ALOHA. A strong company culture has made us adaptable to changing circumstances. 

Appreciate you sharing that. What should we know about ALOHA Collection?
Made of 100% coated Tyvek, ALOHA Collection is simple, functional, and feels good. ALOHA Collection Spash-Proof pouches and totes keep your dry stuff dry and your wet stuff separate. Pack your bags and travel light with us or use daily to stow your wet bikinis, leaky sunscreen, and post-workout gear. Available in a variety of styles to incorporate all your travel, beach, and adventure needs. 

SPLASH PROOF is the next best thing to waterproof! Your belongings will be protected from a light splash, light rain, or a cocktail spillage, but please do not submerge your ALOHA Collection pouch with belongings inside. The zipper and seams of ALOHA Collection bags are not watertight. 

Tagline: “The most inspiring stories in and around San Diego,” they seem to focus on neighborhoods, but the title was started in LA. 

Two New Store Locations: 


687 S Coast Hwy 101 

Suite 104 

Encinitas, CA 92024 

Hours: 10:00am – 7:00pm daily 


Moana Surfrider 

2369 Kalākaua Ave. 

Diamond Head Wing Shop #1 

Honolulu, HI 96815 

Hours: 9:00am – 10:00pm daily 


  • Mid Pouches – $32
  • Hip Pack – $42
  • Day Tripper – $48

Contact Info:

Image Credits
Jenn Ellenburg
ALOHA Collection

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