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Meet Heather Daley

Today we’d like to introduce you to Heather Daley.

Hi Heather, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I left a corporate job about seven years ago. I left because I was feeling like I wanted more. More connections with people, more challenge, more impact, more inspiration (to be inspired and to inspire is like no other feeling).

I choose Real Estate because I had been a lender before and some family members are in real estate, plus I was totally addicted to Million Dollar Listing (not kidding). So, I quit my job and started studying for my RE exam. While studying, I decided it would be a good idea to probably get surrounded by like-minded people (you know, like the show I was addicted to).

So I landed at a brokerage in Rancho Santa Fe (mind you I was not yet licensed). In my mind, I was going to be around strong, successful lady minds… and a lot of money! That lasted about two whole weeks. I think both of us (the ladies that hired me and myself) didn’t realize how green I was for the job expected. So they let me go and I was back to square one…

Over the next few years, I was at two different brokerages with two different, very different teams. Both these teams added tremendous value and ultimately make up who I am as a business owner today and how I conduct business. I am now my own team (solo agent as we in the biz call it), and I love it. In the beginning, it took some time adjusting and tripping and falling… and tripping again. But I continued to get up and show up. Now, two years later, I continue to rank in my brokerage, set records and helps hundreds of families.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, I wouldn’t say that. Like at all. When I decided to be a solo agent, I really didn’t have much of a plan. My approach was: jump out of the plane and ask about the parachute later. Being on a team, you get leads fed to you, basically handing you business. You just need to show up, do your job and service your clients and then you get paid.

I remember my first day at my brokerage. It was like I was starting my business from scratch. I didn’t know who I was going to call. I didn’t know how to plan out my days. I didn’t know what direction to start in first. I had a couple of deals going at the time but no future business lined up. I had no clue what I was doing.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I think being called a “Realtor” is so “last season.” I also don’t really care for the used car salesman (no offense to car salesman), slimy attitude that is associated with being a Realtor. I have always said People over transactions. Take care of people and everything else will fall into place. People don’t like to be “sold to.” I don’t like it so why would run my business on a practice that is outdated and makes you feel all gross inside. I prefer the approach of coming from a place of 5-star service. I also prefer coming from a place of community and “let’s build-up” one another.

That’s why I started Live Happy San Diego. This is a place where you can find a list of favorite local coffee shops. A place that lists the best places to take your doggo (they are family too!) or the best happy hours, and a crowd favorite on Live Happy San Diego, the weekly newsletter. This newsletter has a small variety of “mentions” in it but most loved is the list of fun events that are happening around San Diego for the weekend. The goal of the list of events is to spread the word and support the local business… and speaking of small businesses. There is also a place on my page where I spotlight a small business. Every week it’s a different business. They get mentioned on my socials, a 24-hour ad and a place in my newsletter that week (which goes out to thousands of people all over San Diego).

Yes, I am still a badass Realtor who hustles every single day. I will play matchmaker with you and your dream home and will negotiate the highest and best price for the sale of your home. I mostly help families in Central San Diego (Mission Hills, Hillcrest, Bay Park, North Park, South Park) but I have many clients throughout San Diego County.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Oh yes! I currently have 199 notes. This is where I plan out social media, take notes at an inspection, make my grocery lists, long-term to-do’s, daily to-do’s, recipes I want to try, and so much more. I love it because it syncs with my laptop. I feel so much more organized when I have lists for my thoughts that are in one place and easy to find with the keyword search function. Reminders: Huge fan of “Hey, Siri. Remind me…”

Google Maps. I am a road warrior and I am HUGE on being on time. I use GPS for everything. Helps avoid traffic and plan for better travel.

Someone once said to me, “If you’re on time, you’re late,” and that stuck. It is in my practice to be at least 15-30 minutes early to everything. Meet with a friend, dinner party, listing appointment, coffee date, anything, I am early. If it is something where it’s slightly offensive to be that early I will just park a few blocks away and wait. I always have something to do…check emails, respond to text, respond to social media, etc.

Peloton. Because I need to sweat every day for the sanity of my brain.

Books (huge fan of audible): right now, it’s W1nning by Tim Glover. But I could read Living With A SEAL by Jesse Itzler over and over and not get bored. I also really loved Bluefishing, The Happiness Project, Born to Win, and The Energy Bus. Greenlights by Matthew McConaughey is up next.

Podcasts: Loving Ed Mylett Show right now. He has a variety of people on his show from all walks of life but the common denominator is “better yourself.” Whether it be about business, fitness or money. It’s a nice variety and I always learn at least one thing about myself or about what I am working on. I also listen to the side hustle show because I am interested in having multiple streams of income.

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