Today we’d like to introduce you to Heather Fier.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am an accidental entrepreneur. I was always very independent and self-motivated but never realized that those attributes would lead me to where I am today.
My education at UCLA back in the early 2000s was focused on my varied interests (Greek Archaeology and Public Policy); my intention was to go into public service after earning a Masters in Social Work. When I graduated with my bachelors, I committed to helping grow the family business, Natural Selection Promotions, in San Diego Co for a year before starting with grad school.
After a year in the business, we were experiencing such enormous growth and saw huge opportunity ahead with the growth of the natural and organic industry. I was hooked. Over the following decade, we grew the business to a national scale, developing a network of 3000+ brand ambassadors and working in health stores coast to coast. In 2018, we handed the company off to new ownership, but I am still serving as an advisor.
While running an event marketing agency, I developed a keen eye for events and logistics. The importance of dialing in a very clear, organized plan for an event was a high priority for our clients. This skill set was transferable to other types of events – galas, fundraisers, parties and weddings. Within my circle of friends, I kept getting tapped for my event planning skills and a little side business developed.
I love being a part of an event with meaning and love woven into it, and this is what inspired me to create Events with Care. We consult on events and weddings to help make something beautiful and budget-minded. My goal is to help people celebrate beautifully on a budget and be of service to the community.
Over the years, I’ve always had a passion for serving my community and found helping plan events was a great outlet for my creativity. I served on the Board of Directors for Include Autism and worked with the Mission Valley Sunset Rotary Events Committee. My husband, Joe Fier, and I also became foster parents with Angels Foster Family Network in 2017, and we are working on some projects with them currently.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The challenges make you stronger, and we have gotten plenty strong from all the bumps in the road.
In business, we have faced innumerable small struggles running a service business and some huge challenges ones over the years. One of the recent major challenges was pivoting our focus when the “Amazon effect” hit our industry in 2017 after Amazon took over Whole Foods.
Getting creative and finding solutions to new roadblocks is a consistent reality when you are running a business. Rather than fixating on the problem and becoming frustrated, I try to keep looking ahead for possible opportunities, strategic partnerships, and creative solutions.
We’d love to hear more about your business.
Events with Care offers a la carte event and wedding planning consulting agency for the event on a budget.
We are offering a service that others in the industry overlook because the truth is planning a beautiful wedding or gala on a budget is often a very tough challenge. It is also a lot of fun to have carte blanche with a client’s enormous event budget, so working within a tight budget can feel limiting to some in the event industry.
Our goal is to provide a wealth of resources and support so that people planning on a budget are empowered and able to create the event they are dreaming of. We are focused on getting creative so that events on all budgets can make the most of their resources.
At the moment, I am most proud of the book I just wrote, The Wedding Hacker: A Budget-Minded Wedding Playbook and will be out this December. It hopes it will be an awesome resource to those needing it even though it might ruff some feathers in the event industry.
What sets me apart personally is that I am not afraid of saying something counter to the current status quo. Since I started in leadership roles in high school, I have sometimes been jarring to others because I will question the way of doing things and push for change for those who don’t have a voice.
I really try to be inclusive and allow access to resources and support to all, in this business and in life. Often, I think the entrepreneur mindset can be very self-serving, and I really strive to serve others in business and in life.
What were you like growing up?
I was a very loving, friendly, kind but strangely motivated child.
I enjoyed being outside and with animals, but was very focused on “getting to work” and making the most of my life. I started worrying about college applications in 6th grade and got a job at a little copy store in middle school to start saving money.
In high school, I was laser-focused on working toward my goals. I was having fun along the way but definitely missed out at points because I was so motivated and kept myself so busy with volunteer work, student government, sports, a part-time job, and challenging classes.
It wasn’t until after studying abroad in Greece during college that I learned to have a little more balance and fun in life. My husband, Joe, who I’ve been married to for almost a decade has been a huge balancing force in my life and helped me keep the fun in the mix each day.
As a young child, I clearly remember thinking that my purpose was to help others and I still hope to do that.
- Address: 771 Jamacha Road #505, El Cajon CA 92019
- Website: www.eventswithcare.com
- Phone: 9255673385
- Email: firstname.lastname@example.org
- Instagram: @eventswithcare and @heatherloreefier
- Yelp: https://www.yelp.com/biz/events-with-care-el-cajon-2
Analisa Joy Photography, Chasing Daylight Photography, Rowena Curtis, Kelsee Becker Photography