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Meet Heidi Reiner of Dermalilly in Mission Valley

Today we’d like to introduce you to Heidi Reiner.

Dermalilly was created with a vision and passion to improve skin organically and naturally. Heidi, the owner of Dermalilly, knew after receiving her first facial that she wanted to be a skincare expert. After the experience of relaxation, ambient lighting, the smell of lavender, and the amazing facial massage Heidi was hooked. Being that her first love and passion was makeup artistry, she realized how important it is to take care of one’s skin on a daily basis.

Your skin is your canvas. Having a clean, hydrated, and exfoliated canvas is very important before applying one’s makeup. She also understood how rewarding it was to be able to share this passion with others. Heidi loves to educate her clients about the different services and skincare that she offers, and how her services help to rejuvenate, revitalize, and renew the skin not only from the outside but also helping to create balance on the inside as well.

Heidi received her Aesthetician license from California Hair Design and Academy in 2003. Prior to establishing Dermalilly in 2010, she worked as a freelance skincare/makeup artist throughout San Diego. Heidi is eager to offer her exquisite skincare services as Dermalilly continues to grow.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There is never a dull moment when you own your own business. I am not married or do not have any children but I would compare it to a marriage or have a child. It is a constant learning lesson. There are a lot of moments where you immediate regret decision and then lesson learned. You know you will never do that again.

There are also very proud moments or moments of sheer bliss when people write you a stellar yelp review or send you a text the next day that is the worlds biggest compliment and it is the little moments like that, that make the blood, sweat, and tears worth it. I would not change a thing about any of the struggles I have come across. I feel that life is a journey and every decision and chose we make leads us on a separate and bigger path. We get wiser as we go.

Alright – so let’s talk business. Tell us about Dermalilly – what should we know?
Dermalilly offers Custom Organic facials, body waxing, Diamond microdermabrasion facials, PCA Certified chemical peels, Microcurrent facials, and wedding and special occasion makeup. I am a Jill of all trades!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
So many! My favorite inspiration is the Secret, Louise Hay, and Jen Sincero.

These are authors and amazing people in the spiritual community that help deepen the belief in yourself and help you to set goals and manifest your dreams so that they can shine and come true. Whatever it is and no matter how big or small. You have to be confident and believe in yourself when you own your own business.

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