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Meet Heidi Thompson of Evolve Your Wedding Business in North Park

Today we’d like to introduce you to Heidi Thompson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After spending a few years working on non-profit events after college in Detroit, I had the pleasure of working as an assistant wedding planner way back in 2007. I loved it so much but all that stress is not for me. Wedding planners: you have my eternal respect!

I knew that I enjoyed the marketing side of running non-profit events and I wanted to focus on marketing, but I just couldn’t shake my love of the wedding industry, so in 2009 when I moved to the UK, I launched a niche wedding fair in England that catered for quirkier, less traditional couples and it was a resounding success . . . except I found I was spending a huge chunk of my time helping exhibitors with their marketing, so they could get more out of the event.

That’s when it hit me: Not everyone studies marketing and business in their spare time. (Duh, Heidi) It’s obvious to me now but it was a surprise to me at the time and a huge lightbulb moment.

Now while I was running this wedding fair, I was also working in marketing for everything from software companies to Cambridge University to a fecal transplant center (where I was literally marketing poop) so I have a lot of experience in marketing. I decided to do something with my years of marketing experience to help wedding professionals – and that’s when married the marketing and wedding parts of my life and launched Evolve Your Wedding Business.

Now I spend my days helping awesome wedding professionals grow their businesses without going crazy in the process.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not 🙂 I had to market other businesses successfully and created a successful wedding fair but it was very different to market myself and my expertise. I also had to learn how to fail, which I think is the most important thing an entrepreneur can learn to do well. Failing at things like a course launch that didn’t go how I planned, taught me how to pivot to create things more aligned with my ideal clients. It also taught me how to be resilient and test things without as much fear because I’ve learned that experimentation is so incredibly important.

I decided to change my entire business model a few years ago from focusing on courses to a membership-based model because I found that I really hated being so disconnected from people in my courses and it was inevitable that they were going to need more help so I wanted to be there for them.

I’ve also had to learn how to manage bipolar disorder with a business and that has definitely made me a better entrepreneur. I wrote a piece for The Huffington Post about it because mental health is so overlooked among entrepreneurs

In the early days, I supplemented my income with freelancing and juggling a job and a business is always tricky but it’s definitely not impossible.

Alright – so let’s talk business. Tell us about Evolve Your Wedding Business – what should we know?
I help wedding professionals grow their wedding businesses without going crazy in the process with my business, Evolve Your Wedding Business. I’m a business strategist and marketing geek and I’m super passionate about helping my clients build a business that makes them feel fulfilled and gives them the freedom they desire in their lives. I’m very focused on helping my clients grow strategically and not just piling more onto their plate.

Some things I’m most proud of include publishing my book, Clone Your Best Clients, which went on to become a best seller, speaking on wedding industry conference stages, being a contributor for a few different industry magazines, and building a business that gives me the freedom to live and work where I want, when I want.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have a fantastic mastermind group of fellow wedding industry educators and they are always super helpful and supportive. I highly recommend forming a mastermind of your peers to anyone looking to grow their business. My good friend, Marie Burns Holzer, has been a huge help in supporting me, spreading the word, and being a sounding board for my ideas. I could not have built this business without the support of my husband, Joe Thompson. He is my biggest supporter, cheerleader, and is the one who helps me when I feel like what I’m doing isn’t good enough. I really don’t know what I’d do without him.


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