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Meet Hilary Reiter of Redhead Marketing & PR in La Jolla

Today we’d like to introduce you to Hilary Reiter.

Hilary, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m a native New Yorker and was obsessed with music growing up in the 80s and 90s, so my career began working in various marketing and public relations capacities at major record labels. After a few years, I was disappointed by the cut throat nature of the business and needed a change. I went to the French Alps to be a ski bum for a winter and found myself drawn to the resort lifestyle. Upon returning to New York, I realized I didn’t quite get the ski bug out of my system, so I ran off to Park City, Utah for a PR contract with the Sundance Film Festival. I fell in love with Park City and the close-knit community. After working in PR in Utah’s tourism industry, I started my own firm during the height of the recession, Redhead Marketing & PR. My objective was to create a personalized, boutique business that could partner with clients in various industries and locations. I wanted to offer something different than the traditional marketing agency structure. I developed a team of highly experienced independent contractors so that no client is ever being managed by junior staff because we have none. It was also a goal to ensure we’d be an extension of our clients’ teams as many businesses we work with don’t have in-house marketing professionals.

Park City and Southern California are tightly connected. There are many second homeowners (and visitors) from San Diego, Orange County, and LA in Park City. And many Southern Californians are flocking to Utah as it’s considerably more affordable by comparison. Several years ago, I began spending an increasing amount of time in Southern California which offers the perfect lifestyle and professional balance. I’m able to easily go back and forth.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never a smooth road being a business owner, but it’s a challenge I have embraced for the past 10 years. Knowing how and when to delegate has always been difficult, but I am trying to get better at it. You can’t grow your business without trusting capable people to support your efforts and letting go of the little things. Particularly during the first few years, income was inconsistent and that took some getting used to after many years of a steady paycheck. One of the biggest challenges is striking a balance between keeping the pipeline full of new business opportunities and the daily workload that consists of the marketing services we provide our clients because they must be the priority. Lastly, with a “virtual” home office, it’s often hard to shut it down. There is always that email you feel compelled to answer at 11 p.m.!

We’d love to hear more about your business.
Redhead Marketing & PR was established in 2010 to meet the demand for more personalized, flexible and accountable, yet high-level marketing services. Too many businesses are paying exorbitant rates for big, impersonal agencies and are not well serviced. They have to deal with account managers changing regularly, and get frustrated when their projects are handed off to inexperienced staff right out of college who are training on their dime. Redhead set out to create a more customized experience for our clients where we serve as their partner for their marketing and PR initiatives that are only handled by a team of highly-seasoned experts. We have strayed from the traditional marketing firm layers and keep our overhead low, which benefits clients’ bottom lines.

We have the privilege to work with a diverse range of businesses, including travel, hospitality, real estate development, tech, luxury products, non-profit, and political campaigns. Redhead’s complete suite of services includes public relations, social media marketing, brand development, graphic design, website development, grassroots marketing, and event planning.

I am proud of the tremendous growth we have experienced over the past couple of years and our ability to maintain our principles of working closely with our clients despite the increase in business. The fact that we receive many referrals from our clients is an enormous compliment. I’m especially proud of the small team of experts who partner with me to provide exceptional marketing services.

What is “success” or “successful” for you?
As a business owner, continued growth year over year is an obvious indicator of success. While it’s a goal that is gratifying to meet, to me success is more about the satisfaction I get from working. No two days are alike, and it’s so fascinating and stimulating to work with a variety of businesses. The ease with which I stay engaged, focused, and enthusiastic sometimes amazes me. The excitement clients have from great results is truly rewarding. There’s no bigger high than client praise!

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Image Credit:
Promontory photo courtesy of Promontory

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