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Meet Hillary Manalac and Chris Soriano of Lavi PR in Downtown San Diego

Today we’d like to introduce you to Hillary Manalac and Chris Soriano.

Hillary and Chris, please share your story with us. How did you get to where you are today?
Years ago I used to be freelance journalist at the Union Tribune Television station. I enjoyed telling stories and always loved the adventure of meeting new people and hearing what they’ve done or have built. However, being in the industry, I didn’t like the negativity in the news. I decided to leave the news and start a nonprofit with my business partner, Chris Soriano who was also a journalist but felt the same way I did regarding the news industry.

Chris came up with the concept of Clever Talks and we both left our full-time jobs and worked on the nonprofit. We’ve created the organization four years ago and we’re still running it today. Clever Talks is a military nonprofit that works to empower our service-members. As we were building Clever talks, I still wanted to tell stories and help other companies get exposure. We decided to create Lavi PR to showcase companies and stories that are doing positive and innovative things in the community. We worked with Shark Tank’s Investor and Dallas Mavrick’s owner, Mark Cuban, veteran owned and military spouse owned businesses and service-based companies and have worked with known publications like INSIDER that have gotten three million views in three days.

My business partner, Chris Soriano and I start our days at 2am to get an early morning workout in and get into the office by 5:30am to work and leave the office by 5:30pm Monday – Friday. We enjoy working in downtown San Diego and are blessed to have an awesome team.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building a business is not all beauty and glamour that can be shown on social media. However, it can be a lot of hard work, sweat and tears. A couple learning points that we took away were, not taking every client. It is hard to say “no” to a client, especially if you are still starting your business. However, we want to make sure we believe in every campaign we work with.

Also, hiring only when it’s necessary and when you have the funds to do so and save on a rainy day. Some client’s may not be able to pay on time, but you have to make sure that your team is paid on time.

Make sure your cash flow is on the positive slope regardless of any situation.

Please tell us about Lavi PR.
“Lavi pr” is short for “la vie en pr” which means to create the “life in public relations”. We create the “life in” different brands to provide public presence.

Lavi PR focuses on nonprofits veteran owned and military spouse owned companies, social entrepreneurship organizations, service-based businesses and organizations that are making an impact in the community.

We are a boutique agency offering public relations, social media marketing, videography and event planning to deliver innovation and publicity for your business.

We’re unique because we are former journalist who enjoys the art of storytelling.

Do you look back particularly fondly on any memories from childhood?
Hillary Manalac:
Being chosen to be on Nickelodeon and getting slimed in front of thousands of people.

Chris Soriano:
When Chris was 16, his teacher told him he was going to be a failure since he wasn’t doing well in school. To prove her wrong, he wrote a book, “Kiss Me in the Rain” and once it was published he brought the book to her. He turned a “dis” into discovery.

Contact Info:

Image Credit:
Hillary Manalac

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