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Meet Inez Laval of Waxing By Inez

Today we’d like to introduce you to Inez Laval.

Inez, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I got started as an esthetician 16yrs ago. I worked for spa’s and small waxing and facials boutiques until I went on my own close to six years ago. My first spa was on Melrose Ave but that didn’t work out due to being inexperienced in business. I don’t see it as a failure more of a learning experience. Once that spa closed down, I went on my own and started in a salon suite. I’m still there and love being a solopreneur. I have being going by the name Zenii By Inez but after a few years of using that name, I decided for a brand and logo change due to Waxing By Inez due to my growth as an entrepreneur and where I’d like my business to go.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being an esthetician has never been a smooth road. I have had some major ups and downs with this industry. Being an employee was probably the hardest thing for me. When you have a passion for something sometimes working as an employee can feel like your wings are being limited to what you can do. Being an entrepreneur is way harder, more work and all-around challenging. I have had some major losses like losing a business, rebuilding my brand and still finding the passion for it when things aren’t going the way I planned, but through all my hardships, the way I made it through was finding me why. Why am I doing what I do. That has kept me in the business even when I felt my world was falling apart.

So let’s switch gears a bit and go into the Waxing By Inez story. Tell us more about the business.
My specialty is painless Brazilian waxing for women and men but I also do full body waxing and customized facials. Some of the things I am proud of that I have been able to accomplish as an esthetician are, I was named best Waxer in Allure magazine in 2012. I have also done fun waxing videos for Buzzfeed as well as playing a waxer in one of ABC top-rated TV shows Scandal. I also started a YouTube channel called Wax Facts that all about waxing. I believe what sets me apart from others is I love being an esthetician. It’s not just a job or a career for me. It’s turned into a passion that I love and I believe all my clients can feel that. Once you’ve stepped into my suite you can feel the love I have for what I do.

Has luck played a meaningful role in your life and business?
I believe both good and bad luck has played in both my life and business. The bad luck as they say for me has been teaching lessons for me. At the time, I’m going through that bad luck phase. It’s hard and defeating but it always turns into good luck for me. How it turns into good luck is that I take it as a lesson and to try not to make that same bad luck mistake again. In life and business, I find that the bad luck allows for growth and knowledge and an opportunity for you to change it from bad to good. So I embrace both because I always remember that with the bad luck there is a lesson to learn that I can turn into good luck.

Contact Info:

  • Address: 1250 N La Brea Ave suite 102
    West Hollywood CA 90038
  • Website:
  • Phone: 323-929-6437
  • Email: or
  • Instagram: @waxingbyinez
  • Facebook: waxingbyinez/2@inezcanwaxthat
  • Twitter: @inez_by
  • Other: Waxing By Inez/Google

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