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Meet Isabella Vildosola

Today we’d like to introduce you to Isabella Vildosola.

Hi Isabella, thanks for joining us today. We’d love for you to start by introducing yourself.
It all started with my detective skills! Since a young age, I was a maker. I would search my house for buttons and ribbons to decorate my socks, the more color the better!

During college, I studied Advertising in Chicago and quickly fell in love with all the art around me. I wanted to create something where I could fully express myself. I eventually decided to invest on my first embroidery machine. Lucrecia became a way for me to express my inner thoughts and self! I wanted to give others the opportunity to do the same by allowing them to DIY their apparel.

One random afternoon, I thought it would be fun to digitize my chihuahua, Salomon, and embroider him on a sweatshirt; it was a huge hit! Since then, Lucrecia focuses mainly on premium custom embroidery and our best sellers: pet embroidery!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
No, it has definitely not been a smooth road! Starting a small embroidery business can be intimidating and requires a lot of time and dedication. There is a lot of competition, and it takes courage to showcase your work.

People will discourage you but always go your own way. Success does not happen overnight. A little progress each day adds up to big results. I always tell myself, “So far, you’ve survived 100% of your worst days; keep going!” If the plan does not work, change the plan, but never your dream!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Lucrecia is an independent woman-owned brand creating every design with you in mind! We are a boutique shop that specializes in digitizing and embroidering on premium apparel. All our t-shirts are 100% organic cotton and super soft! Our sweatshirts are premium cotton and can withhold multiple washes; quality is our main priority!

Lucrecia is especially known for our pet and DIY designs. We work hard and dedicate countless hours to each design to make sure your pet embroidery looks as identical as possible. We also work with our customers to help make their DIY ideas come to life!

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Customer service is key! There have been instances where packages have been delayed due to COVID-19. I am always transparent with my clients and keep them on the loop regarding shipping timelines. I try to be as detailed as possible to avoid any confusion. The greatest lessons are usually learned in the worst times and from the worst mistakes. Lastly, everything is always figureoutable!

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