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Meet Jacob Williams of Golf Upgrades in La Jolla

Today we’d like to introduce you to Jacob Williams.

Jacob, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began golfing at a very young age – I got my first kids golf club when I was 3 years old. Golf was my life until I was recruited to play NCAA Golf at UCSD. I played there for four years and turned professional in 2016.

Throughout my 20+ years of golfing I have accumulated experience in almost every part of the golf industry– I have worked at four different golf courses, taken hundreds of lessons with 8 different coaches, created hundreds of designs for golf courses, assisted golf courses in creating golf mobile apps/websites/social media accounts, and communicate with hundreds of golf course operators/owners on a monthly basis.

I am absolutely in love with this game and want to grow it as much as possible. It teaches important values such as integrity, honesty, perseverance, and determination; I truly believe that if more people played golf the world would be a better place. I decided to use the skills I have built throughout the years to grow the game by helping others learn in a fun and efficient way.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has been a crazy journey to get where I am now; there have been numerous times I have “quit” the game– but after everything that’s happened I love the game more than ever.

So let’s switch gears a bit and go into the Golf Upgrades story. Tell us more about the business.
Golf Upgrades is an analytical approach to golf instruction– we use data and innovative processes to help others learn in a fun and efficient way. We help others learn at an extremely fast rate; a huge problem with golf instruction today is that it takes too long for beginners to learn the basics and many become discouraged and quit. I am most proud of the results I am able to bring our customers– seeing them understand and achieve is what drives us. Our focus is on growth; I have dedicated a percentage of all profits to be donated to various charities. Our customers earn “GP* (Growth Points) for volunteering, donating blood, or by becoming a big/little for the SD Bigs Foundation.

Has luck played a meaningful role in your life and business?
There have been many lucky and unlucky moments throughout my life and through the creation of Golf Upgrades. Gary Player said it best, ” “Well, the harder I practice, the luckier I get.”


  • $49.99 for my Online Swing Analysis Package
  • $59.99 for a (1) hour junior golf lesson package
  • $99.99 for a (1) hour golf lesson package

Contact Info:

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