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Meet Jacques Spitzer of Raindrop Branding and Advertising in Little Italy

Today, we’d like to introduce you to Jacques Spitzer.

Thanks for sharing your story with us, Jacques. So, let’s start at the beginning and we can move on from there.
I started Raindrop in 2009. At the time, I was using my personal abilities of storytelling to help form the messaging of a few clients, doing photography and video work with them and helping them to make websites. My journey is very much shaped by bringing the right people into my world to help take our clients to the next level.

A few months into the business I met Yena Lee (now our Creative Director) and she is a creative savant. I always tell people that her first round of design is always closer to most people’s third or fourth rounds of design, she just has an incredible ability to be strategically creative. She has been a rock of our team, helping to shape our processes and she now oversees a team of 6 more extremely talented designers who amaze me every day. I joke that I should not bother wearing socks to work because they will knock them off anyway (they typically groan and roll their eyes at this).

About 3 years in, I was blessed to reunite with Adam Wagner, a college friend of mine from the University of California, San Diego. Adam and I started doing some SEO and social media work together on the side as he was working for some large agencies at the time. It was not long before the agency (just 5 team members at the time) really started to grow. Adam is a strategic genius, literally in the top .00001% in the world when it comes to his ability to problem solve and plan on behalf of Raindrop and our clients.

The result has been triple-digit growth for us ever since we partnered together. We have a rare friendship that has formed the unique culture of partnering generously at the agency.

Throughout the process, my wife, Tiffany, has been able to offer so much positive support. At first, it was financially as I worked to make Raindrop a real business, and as it has grown she has offered sage advice having had over 10 years of management experience as an Executive Producer with NBC. Today, we are in the process of bringing on a few new “Raindroppers,” as we call ourselves, and will be around 30 team members. It has been thrilling to see our team grow and our skills expand to be able to meet the growing needs of our clients.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing is ever perfect, of course. I started the business in the midst of the recession so I was a little naive with the timing. A month before Yena came into my life (about a year into the business) I literally prayed, “God, I feel like this is what I should be doing, but I need a sign here.” So, I guess you could say Yena was my design angel of some sort.

Personally, it has been a constant learning curve of “giving up my trucks.” I have a 3-year-old son who loves trucks. When we go to the park, sometimes he wants to get on the monkey bars, but he has trucks in his hands, and he is unwilling to give them up. I always have to remind myself that in order to reach for the extraordinary things in life, sometimes it takes handing over the good things. For me, this has meant trusting our team members more and more.

Alright – so let’s talk business. Tell us about Raindrop Branding and Advertising – what should we know?
Raindrop is a special place. When I walk through the doors in the morning I can honestly say that I love and appreciate every person I get to do work with, and that is really the genesis of great things. We have incredible clients and we care about their businesses as much as we care about our own. The results have been a lot of extraordinary success for their brands and campaigns.

We work with brands that value the power of relationships. It is our belief that the potency of your message lies not in “what” you do, or even “why” you do it, but how your brand makes people feel. Building these relationships between organizations and their audiences takes all of the mediums of our modern age since our attentions are all in different places.

We have a full in-house team for brand development, graphic design, photography, videography, content writing, search marketing and social media. It takes all of these skill sets to create consistent messaging across all platforms to build relationships that matter.

Our clients typically have an in-house person or team of marketers that we partner with to bring creative and strategic horsepower to their efforts. We really shine in delivering strategically creative campaigns that take our clients to the next level.

The thing I’m most proud of at Raindrop is our team. They are all A-players and they are passionate about what they are doing. It has made “managing” pretty easy since we have found and developed the right people. I’m also grateful to have a partner like Adam who values people in the same way I do.

One of our clients, T S Restaurants, was formed by best friends who have since passed away, but the legacy of their culture through their team is still strong today, so much so that I feel like I know them. It has inspired me to want the same for Raindrop. I feel like the ultimate success would be if Adam and I could come to the end of this journey and leave a legacy of love, appreciation and generosity in our wake.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’ve had generous mentors at various points in the business like Casey Tanaka, David Oates, Jerry Halamuda, my uncle, George, and my father, Frank.

Jeff Campbell has had a huge impact in my life. He has become one of my best friends, a mentor, client, advocate and co-author of our next book together.

We have incredible clients and teammates, literally too many to name, and that is how you know you are blessed!

My biggest cheerleaders are my wonderful wife, Tiffany, my son Deacon, my Mom, Dad, brother Blake, and his wife Christina.

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