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Meet Jaime Smith of Jaime Lake Weddings in La Mesa

Today we’d like to introduce you to Jaime Smith.

Jaime, please share your story with us. How did you get to where you are today?
I’ve been doing hair and makeup for weddings the last 20 years and in 2012 a dear friend of mine encouraged me to make my love for Bridal Beauty a legitimate business. I was nervous at first, because Bridal Beauty seemed so saturated in San Diego. I was connected with a few Bridal Planners who helped me get my feet wet. I initially advertised my business with a Local wedding Groupon type business to get my name out there- 5 years later, I’ve been featured in several wedding blogs and local San Diego magazines. The response was amazing. I am blown away how my little business has taken off and without major advertising, mainly word of mouth.

Working all over San Diego to Temecula. Servicing small Bridal parties and larger ones as well with a team of stylists who are as efficient as I am and produce the quality of work that represents Jaime Lake Weddings.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think cutting out the middle man helped a lot. When I dissolved my relationship with the Bridal Groupon type business, it allowed me more freedom to charge my worth rather than selling myself short. Also, I was approached by different companies wanting to charge a small fortune for advertising, making big promises of how much traffic they could produce for me. I opted not to go that route and decided networking with wedding coordinators was the best choice.

So let’s switch gears a bit and go into the Jaime Lake Weddings story. Tell us more about the business.
Jaime Lake Weddings is a bridal beauty business that comes to you on location. Meeting all your hair and makeup needs for the bride and her bridal party.

Has luck played a meaningful role in your life and business?
I made my own luck by working hard. Networking is everything! In this industry it is all in who you know and the people you are connected with. If you can connect yourself with some amazing vendors who you trust, you both can recommend each other and help each other’s businesses grow.


  • Bridal Packages start at $150.00 and up
  • Bridesmaids packages $125.00

Contact Info:

  • Website:\
  • Phone: 619-838-8696
  • Email:
  • Instagram: @jaimelakeweddings
  • Facebook: Jaime Lake Weddings
  • Yelp: Jaime Lake Weddings

Image Credit:
Eder Photo
Amanda VanVels
Jessica Davis

Image Credit:
Eder Photo
Amanda VanVels
Jessica Davis

1 Comment

  1. Wanda Bledsoe

    October 27, 2017 at 1:14 am

    Very proud of you Jaime. Praying for God’s continued blessings on you, your business and your family.

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