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Meet James Schmachtenberger of Neurohacker Collective in Encinitas

Today we’d like to introduce you to James Schmachtenberger.

James, please share your story with us. How did you get to where you are today?
Neurohacker Collective began from my own experience suffering burnout and mental exhaustion from overworking myself as an entrepreneur. After serious cognitive decline due to poor self-care, I was fortunate enough to learn of a powerful IV treatment in Mexico, and after taking it, I experienced not only large increases in focus, emotional stability, memory, and empathy, but I actually increased those capacities beyond where they had ever been before.

This heightened my interest in the potential of products that could achieve similar results for people all over the world, and the results on society if everyone was operating from their highest mental potential each day. I pitched the idea of starting an organization to my brother Daniel, who has a deep expertise in biochem and complex systems science. He agreed, and we then joined forces with Jordan Greenhall, who cofounded DivX here in San Diego, and is particularly accomplished in the world of startups.

Our first product cognitive enhancement product, Qualia, hit the market in 2016 with great success, allowing us to fund additional nootropic products like Qualia Mind, and explore product offerings across other life science needs, like sleep, anti-aging, and more.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our journey has not been without its hurdles. Very few people even knew what the word “nootropic” meant when we began (and most still don’t). We have had to operate not only as a product company, but also a content company, educating people on the improvements experienced each day from a premium brain health supplement, and the ramifications for society if all individuals invested more in their brain health.

Also, our products involve dozens of ingredients while also being held to the highest standards of purity. This created real manufacturing challenges early on, as we slowly sorted out the few manufacturers who were capable of reliably assembling our products.

Neurohacker Collective – what should we know? What do you guys do best? What sets you apart from the competition?
Neurohacker Collective is a life science organization whose mission is to meaningfully increase the mental, emotional, and physical capacities of individuals so they can reach their potential, and care for each other with greater capacity. We have begun our mission in the nutritional products field, specifically with mental enhancement products or “nootropics” as they’re known, with our flagship product Qualia Mind, but will soon be branching out into products for other physiological needs.

As an organization, we are proud that we infuse our approach to everything with an abnormally high commitment to ethics. Our product formulations are premised on net improvements to the need they’re addressing, rather than solving one symptom by creating another. Our sourcing and manufacturing are held to standards far exceeding what is legally expected, and our advertising and marketing aim to educate, rather than to create a sale at any cost. This shows up in our very low refund or chargeback percentages. We want our trustworthiness to shine through every aspect of our organization.

What moment in your career do you look back most fondly on?
Picking just one may be too hard. One reoccurring moment of pride is the testimonials we receive from our customers, whose lives have been completely changed by our products.

We receive emails and video testimonials from customers stating our products Qualia and Qualia Mind are the products that reignited their passion and love for the most important aspects of their life.

Knowing our products are having such substantial effects on the happiness of so many people, brings me greater pride than anything.


  • When purchasing Qualia Mind at, enter code SDVOYAGE at checkout for 15% off order.

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