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Meet Jamie Reid of C3 Risk & Insurance Services in Mission Valley

Today we’d like to introduce you to Jamie Reid.

Jamie, can you briefly walk us through your story – how you started and how you got to where you are today.
I came to California from the MidWest having fallen for a San Diego girl. I must admit, I was intimidated by this place. Not just business, but rather life in general moves so much quicker here. This foreign culture created insecurity that I had a strong desire to overcome. I think success is not necessarily what I was after, but more of a byproduct of what I needed: relevance.

I grew up in the commercial insurance industry where I noticed a lack of technology to help businesses manage their insurance. I created a platform called AccuSure that is a software technology similar to Lending Tree for business insurance. At the same time, I provided insurance broker services to medium-sized businesses in California and built up a sizable book of business.

The lack of business acumen in this space really disgusts me. Nobody likes paying for insurance, including me. At best, we pay money for a service we never use. In most cases, we pay money to have another party remedy liabilities we create. From a sales perspective, we (as an industry) say things like we are going to be your “partner” or bring “value-added services.” That type of speak makes me want to puke. It was from this perspective we created C3, a full-service insurance brokerage (business, personal and health benefits).

Everyone knows we, as insurance agents, sell a policy and thus are paid a commission by the insurer. What C3 tries to do (which is not necessarily unique or different) is invested back into those clients something that is beneficial to their operations. What I do think we do differently is how we reinvest back into our clients. We get way outside the box and call on our technology experiences from AccuSure.

C3 staffs atypical resources such as a video production team, software developers and a drone specialist. We have created custom facility inspection apps that are launched in the Apple store, we have developed client specific training videos that are bilingual and document every element of their operations. And Our drone specialist has 3D mapped physical buildings, recorded valuable art schedules for our high net worth clients, and made commercials for clients that are hosted on youtube and their websites.

All that said, some clients just want us to pick up the phone and respond to their needs and provide old-school professional services. And we do that too. I am proud to have a strong fingerprint in creating a company that is built on MidWest morals, work ethic and at the same time moves left coast fast and leverages technology as a strong asset. The next 3-5 years will really create a division in our industry and I look forward to helping drive that wedge.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Like most successful businesses our overnight success was a path wrought with 20 years of failure in the making. I cannot even count the number of mistakes I personally have made.

We choose to view these as positive learning experiences and we encourage those on our teams to set egos aside so that we can learn and grow. The way we do this is to plan our actions intently, but with the understanding that the world is full of energy, we cannot fully predict. When we are blindsided by something that yields an unintended result we call on our planning. In our planning (for a successful outcome) we also consider and plan our behaviors if we fail.

Some business minds feel this is counter-intuitive and that we should not consider potential negative outcomes. I feel the opposite. In order to control our responses and respond to negative outcomes in a mature manner, we need to undergo exercises to prepare.

This preparation gives us the opportunity. Opportunity to salvage a negative situation and advance relationships with those involved. I feel it is a critical part of overcoming obstacles and growing.

We’d love to hear more about your business.
C3 aids medium to large businesses reduce insurance costs and mitigate unexpected financial loss through a combination of new age technology and old-school human capital. The boutique agency is a full-service shop providing products and services that support all lines property & casualty products as well as employee benefits and personal lines. The agency is licensed in most US states & territories.

What were you like growing up?
As a person, I was a cross between a dork and a jock. I never really got girls or was in the cool crowd. I put my life into playing sports and working.

I remember in 4th grade I mowed enough yards in one week to make over $600. I think other than having a loving family I remember most about my childhood was loving business wanting to learn more and more about how businesses operated.

When I was in high school my best friend and I had investment accounts with Edward Jones. We attended the annual Applebees stockholder meetings just to try and learn as much as we could about business operations.

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