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Meet Janeé Gutierrez of Madre Churros & Cacao

Today we’d like to introduce you to Janeé Gutierrez.

Janeé, can you briefly walk us through your story – how you started and how you got to where you are today.
My story is simple. During my travels in Mexico, I found something, it was my love for cacao. Being a Mexican American in California, I would feel a magnetic sensation with the thought of traveling throughout Mexico. I took this six-month trip to connect with my roots AND discover more about Mexican cuisine. Little did I know during this time, I would be indulging in chocolate and churros quiet often. Eventually, my trip came to a halt and I returned back home to San Diego. Within two weeks of being back, I was walking through one of the local farmer’s markets and the idea struck me like a wall of bricks. Why are there no churros or quality cacao in San Diego, we are so close to Mexico?! A few months later, I created Madre Churros & Cacao.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This journey so far has been a road that is not traveled often. It has been bumpy in the beginning and I found myself researching for hours to get 20% of the answers I needed regarding starting up a business. However, once I got my first few permits, it started to turn the wheel on my project and here I am today. Where am I today you ask, currently in three local markets, catering and doing pop-up projects. I am constantly learning every day. I feel at times like I am a badass chick who is running her own business and other days, I feel stressed out asking myself why am I doing this. But at the end of the rollercoaster, I get to share my passion of delicious quality cacao that is sourced by me in Mexico and make tasty hot gluten-free, vegan churros!

Madre Churros & Cacao – what should we know? What do you guys do best? What sets you apart from the competition?
Madre Churros and Cacao is a small woman-owned business that specializes in gluten-free, vegan churros, fried on-site, and quality cacao nibs, powder, and cacao experiences. We pride ourselves in supporting small farmers in Chiapas, Mexico and delivering their cacao to you! As well as offering gluten-free, vegan churros that are extremely hard to come by.

What is “success” or “successful” for you?
Success is the moment you sense fulfillment in your life, so much you feel it in your heart. Success has many masks in life and stages, it never stops growing if you work toward it. When I begin to work hard toward something and breaking down each goal into steps, then slowly start checking off each step completed I tend to feel the sense of success and accomplishment. No task or step checked is too small or too big.


  • Small Gluten Free Vegan Churros – $7.00
  • Large Gluten Free Vegan Churros– $9.00
  • Cacao Nibs (100 grams) – $8.00

Contact Info:

  • Website:
  • Phone: 619-616-4222
  • Email:
  • Instagram: madrechurrosandcacao
  • Facebook: madrechurrosandcacao
  • Yelp: madrechurrosandcacao

Image Credit:
Valentina Murguia-Deneken and Dawn Silva Photos

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