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Meet Janice Jordan of Minx

Today we’d like to introduce you to Janice Jordan.

Janice, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the inventor of the solid nail coating and co-founder of Minx. In 2006 I was looking for a way to protect my nails form the rigors of my graphics business in Oceanside. Polishes chipped, Band-Aids didn’t last, duct tape- Let’s just say don’t try it at home! I started experimenting with materials I used on race cars and discovered not only could I protect my nails, I could create any design I could imagine to decorate my nails! The first ones I created were of my children’s soccer photos!

After the kids were asleep, I spent my evenings educating myself about patents until I was sure I was inventing something new then wrote up and filed the patent.

Shortly after with help of some serendipity, I partnered with my longtime friend and beauty expert Dawn Lynch-Goodwin.

We got our big break when Beyoncé wore our gold chrome Minx to the American Music Awards and Lady Gaga featured them on her album cover of Poker Face!

Minx is brewed in San Diego, is environmentally friendly and requires no chemicals in the application or removal. With nearly endless patterns and colors Minx extends fashion to your fingertips!

Has it been a smooth road?
Minx exploded when it was discovered by celebrities, this sounds amazing but we were not ready. We had one cell phone we shared and it was ringing off the hook. We had to manufacture and ship orders while trying to keep the calls and emails answered. Then the knock offs came in droves, we had invested heavily in our patent and intellectual property but this did little to stop them and nearly wiped out our financial resources.

The knock offs were cheaply made, stickers and freeze dried nail polish that did not work and created confusion in the marketplace.

We’d love to hear more about your business.
Minx is the original one and only nail fashion company. We specialize in exclusive designs and collections. Minx is safe for nails and the environment and easy to remove.

I am proud of Minx as a company and that we continue to introduce new and innovative nail products to an industry that was stagnate. People of fame and fortune seek Minx out, which is super cool because they can have any nail product they want and they want Minx!

Is our city a good place to do what you do?
San Diego is a great place for business! You can’t beat the people or the weather. The airport is easy to get in and out of and the ocean and beaches make for a healthy lifestyle.

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Diane

    January 12, 2018 at 5:37 am

    Thanks for the article, it was interesting to learn the background of the owner and how Minx began. I recently tried Minx on my toenails, and absolutely love the product.

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