Today we’d like to introduce you to Jasmine Drake.
Jasmine, can you briefly walk us through your story – how you started and how you got to where you are today.
Growing up, I had one goal in mind: move to California. I’m originally from Northern Virginia, but always felt drawn to the allure of the west coast. I moved to San Diego in 2013 and still consider it to be one of the best decisions of my life. Next goal: figure out what to do with that life.
Turns out, moving across the country was the easy part. I worked numerous odd jobs and felt unfulfilled by all of them. I felt like I was settling for something that was fine, or good enough for now, and I knew I was unwilling to accept that. Around that time, I remember reading an article that basically said to think about your hobbies, or the interests you pursue in your free time, and find a way to make a living doing that. It sounds so simple, but I couldn’t get that article out of my head.
I’ve always been obsessed with the beauty and skin care industry, especially the science behind the ingredients that go into our products. In my free time, I would spend hours reading about the different herbs and plants that are beneficial for our skin or watch YouTube reviews about the products I was using. I had experience working at a medical spa and saw positive changes in my own skin once I started getting regular facial treatments and using the right products for me. So, even though I had recently graduated college, I decided to go back to school to get my Esthetician’s License.
I enrolled in the esthetics program at Bellus Academy in 2016 and became a Licensed Esthetician later that year. From there, I worked for a facial plastic surgeon and continued my education by getting certified to do eyelash extensions. I founded my own business, neroli skin & lash, in September 2017 and continue to grow as a sole practitioner today.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting my business was not easy. There were so many unknowns when I began this process last year. Even after I was officially up and running, I still faced daily challenges. I didn’t open with a solid client base; I built up from nothing. It was a slow process, but it is so exciting and rewarding to see how far the business has come these past few months.
I face the same struggles I know so many other entrepreneurs go through such as financial worry, self-doubt, and the need to be the ultimate multi-tasker. However, I’m choosing to look at every day as a learning experience. So far, one of my biggest takeaways has been patience. As much as we would like it to, nothing happens overnight, and being patient and appreciative of every small victory goes a long way.
So let’s switch gears a bit and go into the neroli skin & lash story. Tell us more about the business.
neroli skin & lash is located in Pacific Beach and specializes in organic skin care services and eyelash extensions. We offer services such as facials, microdermabrasion, chemical peels, and LED light therapy. We proudly partner with an amazing Hungarian skincare company called Eminence Organic Skin Care and use their products exclusively in our treatment room.
I named my business after one of my favorite essential oils, neroli. Neroli essential oil is derived from the fragrant blossoms of the bitter orange tree and has a long-standing history of use in skin care. I begin every facial treatment with an aromatherapy practice using neroli oil.
As a company, I’m most proud of the value we place on education. I constantly strive to learn all I can about the products I recommend to my clients and the services I provide. I love attending trade shows, conventions, and lectures about this industry. I think that’s what sets us apart. I truly have a passion for learning and have fun doing it! We also take the health of our clients’ skin very seriously. We’re committed to using only the highest quality, non-toxic, and cruelty-free materials in all of our treatments.
Has luck played a meaningful role in your life and business?
I don’t believe luck has played as much a role in things as timing and intuition have. Five years ago, when I moved to California, the timing wouldn’t have been right to start my own business. Last year, however, when neroli skin & lash began to take shape, I knew without a doubt that it was the right time and that I was going to do whatever it took to make it happen. I trust my own intuition and rely on it to guide me when making the best decisions for my business.
- Eminence Organic Facial – $100
- Eminence Mini Organic Facial – $60
- Microdermabrasion – $60
- Classic Eyelash Extensions – $165
- Classic Lash Fill – $85
- Address: 4970 Cass St. San Diego, CA 92109
- Website: https://neroliskinandlash.com
- Phone: 703.618.0708
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/neroliskinandlash/
- Facebook: https://www.facebook.com/neroliskinandlash/
- Yelp: https://www.yelp.com/biz/neroli-skin-and-lash-san-diego?osq=neroli