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Meet Jason Gordon of AmeriFirst Financial

Today we’d like to introduce you to Jason Gordon.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 1991, while attending San Diego State University, my 7-year banking career at Wells Fargo Bank began, where I became proficient in many types of financial services, including Consumer Banking, Business Banking, Savings & Investments, and Lending.

While this company was an excellent employer overall, intuitively I knew that if I wanted to reach my professional & financial goals, it was necessary for me to specialize in one of these skills at a much deeper level than “branch banking training” provided. When faced with the decision of which service to pursue, the mortgage industry was my clear choice. The idea of being able to help the general public navigate through the most significant financial endeavor (that most would ever encounter) was a challenge I was ready to embrace. The fact that I would be able to help countless people in the future achieve their goals of homeownership was the intrinsic motivation that launched my career as a Mortgage Loan Officer.

In 1999, I took a leap of faith… well, actually 2 of them. By day, I learned the “street smarts” of the mortgage industry, while by night, I acquired the “book smarts” of a Masters of Business Administration (MBA) program. It was extremely humbling to realize how little I really knew about the mortgage industry despite such a lengthy tenure in branch banking. Fortunately, I learned the ropes under the guidance of several incredibly strong mentors and quickly excelled beyond the majority of my competition in terms of competency and performance in all aspects of mortgage origination services.

Since then, I have persevered in the mortgage industry through several significant economic cycles, Between managing 100+ Loan Officers, to helping thousands of families thoroughly understand the pros & cons of their mortgage options, I have successfully created a “mortgage practice” based on the general intangibles of Ethics, Empathy, Emotional Intelligence, Accountability, and Diligence. Currently, nearly 100% of my business is derived from Repeat Clients and/or Referrals from my Real Estate, Financial, and Legal Business Partners.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The mortgage meltdown that began in 2006 featured a myriad of challenges both personally & professionally. I quickly adapted the Ralph Waldo Emerson quote “Adversity doesn’t BUILD character, it REVEALS it” as my daily mantra. My income & assets dropped significantly during that time, as 3 different employers of mine failed to persevere through this economic crisis. It seemed like the Mortgage & Banking sectors would deliver unforeseeable catastrophic news almost on a daily basis during those dark years.

Several years before the 2006 crisis, my wife & I had created a charity devoted to helping children & their families who suffer from Duchenne Muscular Dystrophy (DMD). As the 501 (c) (3) Charity was 100% run by Volunteers, we were forced to eventually unwind the organization during this “economic crash” due to the fact that our Volunteers were struggling to pay their own individual bills and could no longer devote the time necessary to help us.

As I look back on those challenging times, I am grateful that I was able to stay true to myself and my values despite what routinely felt like insurmountable odds to overcome. The wisdom I garnered from this experience launched my new mantra, which I now embrace daily: “Adversity in the Mortgage & Real Estate industries is inevitable… how we resolve them will define us as professionals.”

Please tell us about AmeriFirst Financial.
The cumulative staff within all departments at AmeriFirst Financial can best be described as an “All-Star Team” of quality people & professionals who truly understand & embrace their roles internally, along with the bigger picture company goals.

We continually help Home Buyers achieve their goals of purchasing a home while helping Homeowners determine if a mortgage refinance is a beneficial option to pursue. In an industry littered with “ethically challenged” professionals, I have yet to identify a company more committed than AmeriFirst to transparency of terms, accountable service performance, and dignified treatment to our clients and industry partners.

Several years ago, AmeriFirst created the Protect Your Transaction (PYT) performance assurance program, which can provide up to $10,000 to our Borrowers in the event we fail to deliver on our loan commitments. I have yet to see any other Mortgage Lender “put their money where their mouth is” to this level.

While many of our competitors have begun scaling back their operations due to rising interest rates, AmeriFirst Financial continues to thrive… We are currently expanding and hiring quality people/professionals to join our team.

Do you look back particularly fondly on any memories from childhood?
My favorite memory would have to be my first “job” as a Swap Meet Vendor with my Grandpa Jerry. I was only 6 years old at the time. We awoke at 4 am and packed his truck with whatever the “hot products” were at that time. We drove nearly 45 minutes to the Swap Meet itself, then unpacked the truck and sorted all of our products in an aesthetically pleasing manner.

For the next 8 hours, we would be surrounded by Customers wishing to buy our merchandise. I learned how to count money, bulk discount (“$2.00 for one, $5.00 for three”), and would often be left on my own to “run the stand” while my Grandpa toured the facility and purchased more goods. We would eventually pack up the truck… drive 45 minutes back to his house, then unload the truck into his garage.

At the end of the “shift”, I would receive a shiny silver dollar as my compensation. To this day, I have saved a jar full of these “payments” and will never let go of those coins due to what they really represent to me, my values, and my memories of my Grandpa.

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Image Credit:
American Dream, The Career Compass, ESPN Radio, SDAR, Real Estate Debate

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