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Meet Jeanee Lusby of NaturaLook Institute of Permanent Cosmetics in La Jolla

Today we’d like to introduce you to Jeanee Lusby.

Jeanee, please share your story with us. How did you get to where you are today?
In 1999, after years of Ophthalmic nursing, I decided to pursue my artistic passions and began a career in permanent makeup and paramedical tattooing. As my practice grew and my experience and skill level elevated, I became a trainer in the profession at both beginning and advanced levels. In 2011 I began formulating pigments and proudly distribute True Colors Pigments to artists all over the globe.

Has it been a smooth road?
Nothing worth having comes easy. The application of permanent makeup appears easy, however it takes years of practice to produce beautiful, lasting results. Much of what we do is “self-taught”. I was so fortunate in my early years to have had kind, patient and understanding clients who allowed me to work through color and design issues and I am forever grateful to them.

The industry is constantly growing with new products and techniques. Continuing education is paramount.

My biggest struggle now is managing the Microblading problems. Experienced artists have been providing this service for years, however it has become very popular over the past few. It is a very advanced technique that requires lots of training and practice and should only be performed by a fully trained and skilled artist. Many people in the aesthetic industry view it as easy and profitable and want to add it, as yet, another service that they offer. Because of this, there are many one or two day training courses popping up all over the U.S. with reckless regard to proper training curriculum and health department guidelines. As a result, 30% of my practice now is attempting to correct disastrous microblading results, many of which cannot be helped due to severe scarring, misplaced and undesirable color. It’s been a real challenge for many professionals in my industry.

We’d love to hear more about your business.
Jeanee Lusby founded the NaturaLook Institute of Permanent Cosmetics in 1999 and has made the application and training of permanent cosmetics her sole specialty. She is a progressive and active trainer that offers both fundamental and advanced courses in the art of permanent cosmetics in her La Jolla, California center. In 2011 she began formulating colors and created True Colors™ pigments. As a proud member of The Society of Permanent Cosmetic Professionals, American Academy of Micropigmentation, and Nouveau Contour Professional Partner, she has become a respected trainer, mentor and lecturer in the industry.

“I believe that permanent makeup is a balance between art and science. Using symmetry, color, and natural talent, I create beautiful designs with permanent makeup, in conjunction with the safest medical health standards for the protection of myself and others. NaturaLook is a place where the genuine care and comfort of my patients is paramount. With continuous innovation and the highest standards of personalized care, I pledge to help women achieve their inner confidence by restoring their natural definition, color and balance through the art of gentle micropigmentation.”
~ J. Lusby

Is our city a good place to do what you do?
San Diego is a fabulous place to offer these kinds of services. With such diversity, there is something for everyone. I have trained many local artists and they are enjoying very fulfilling careers.

It’s critical for anyone interested in starting this kind of business that they understand that they MUST be both registered and permitted through the San Diego Health Department under the body art and piercing guidelines.

This cannot be performed in homes or in unpermitted facilities.

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