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Meet Jessica Roth of Jess Kay Designs in Solana Beach

Today we’d like to introduce you to Jessica Roth.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Right out of high school, I went straight into the architecture/interior design world, attending University of Hawaii, Maric College, and University of Oregon. My main focus was Interior Architecture, and I (unofficially) minored in product design and art. I spent a decade working in that field, mainly focusing on Retail Brand Design (also known as store design), so a variety of cafes, supermarkets (Safeway), apparel stores (Nike & Levis), and more. It’s a very competitive field, yet I was often sought out and recruited for designer positions. I was very successful in my career and I enjoyed the people I worked with, but deep down, I didn’t feel fulfilled. I felt a bit robotic, uninspired, and lost about where I was going with my career – I dreaded being asked “where do you see yourself in five years?” But everyone would tell me that I was really good at what I was doing, and I kept excelling in my career, so I just kept doing it even though I didn’t feel much purpose behind it.

Eventually, when I decided to move back to California, that’s when I decided to pursue other things, specifically jewelry design. I had been creating jewelry on the side for a few years, and wanted to see if I could expand on it. So I went all in, created a collection, did the branding, designed wholesale catalogs, signed up for tradeshows, and started educating myself about the retail world from a completely different standpoint than what I was used to. I pushed myself out of my comfort zone, failed many times, but was a bit relentless about creating success. And yet again, I found myself in a place where I felt out of alignment – I realized that I didn’t enjoy wholesaling my jewelry, and that I was feeling disconnected from my customers.

So I did a bit of soul searching again, and found that I was really drawn to crystals and energy healing. I had already been doing some of my own research about crystals, but it was when I came across a Certified Crystal Healer program that things really aligned for me. This was the missing part, for both my jewelry designs and connecting with my customers. In fact, I was also led to combine the crystal healing with an energy healing training (ThetaHealing) that I had been certified in for a few years. This allowed me to connect with people one-on-one, to help them heal and re-design their life.

Combining these modalities is what really transformed my business. I realized that I am really good at helping people, and that I’m very intuitive about deciphering patterns that are holding people back in various areas of their life. I went from having a simple jewelry business with no purpose, to a soul-inspired business that revolves around helping people, and using crystals & crystal jewelry as energetic anchoring tools for healing intentions. So now when I create the (crystal) jewelry, there is more meaning behind it, as the customer/client connects with it in a way that is special and unique to their healing journey.

Has it been a smooth road?
As much as I’d love to say it was a smooth road, it has not been. However, without the struggles and learning experiences, I wouldn’t be who I am, with my unique perspective, and how I approach life.

From that perspective, some of the bigger hardships that have shaped who I am include losing both my parents in 2002 (I was still a teenager) which led me to instilling a drive to succeed, as well as feeling lost and searching for a deeper purpose in life. Then when I left the corporate world in 2012, I learned that I am the hardest-to-please boss I’ve ever had, which makes it really a hard appreciate and acknowledge what I’ve achieved. Then in 2014, I left a 10-year long relationship, which was the hardest (and most emotional) decision I’ve ever made, but essential for my personal growth. And in general, dealing with significant physical pain for many years, which interfered with my daily life enjoyment.

All that said, I would say the hardest struggles to get to where I am today, were ones that I caused myself. I put so much pressure on myself to succeed, do what I thought I should be doing, and worrying so much about how I was perceived by others, that I was actually completely miserable. And because I didn’t know any other way of living, I was clueless that I was miserable, and therefore, really good at hiding it behind success. I felt so much shame, guilt and fear around making big decisions, because I was worried about making a wrong decision, or how it would affect other people, or how I might be seen as a failure if it didn’t work out. I was basing all my life decisions around other people. In fact, I didn’t even know what I wanted (remember, don’t ask me about my 5-year plan…) because I was so focused on what everyone else thought was best for me. I was the definition of a people-pleaser, and wanted to keep the peace by making everyone else happy.

Breaking away from this pattern was possibly the biggest struggle for me, and then learning to re-discover who I was, what I liked, what I wanted to do, and who I wanted to be. It was actually when I worked at Nike (I had honestly resisted accepting that job at the time), and the people I worked with at Nike, that showed me that life could be different and actually enjoyable. My co-workers pushed me to open up to enjoying life, instead of just going through the motions. It was the first time I was asked, “What do YOU want?” and they were truly supportive of what was best for me (even if I couldn’t see it yet). Being surrounded by supportive people allowed me to start inquiring within about what I wanted. This was a huge lesson for me. And even though I had originally resisted taking that job, working there really shifted things for me. It was my pivot point for creating a new life.

So, as you know, we’re impressed with Jess Kay Designs – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My business, Jess Kay Designs, is a combination of handmade crystal jewelry, crystal and energy education, and working with people one-on-one to help them heal and redesign their life/business.

I will teach classes and workshops, with a focus on crystal healing and energy healing, because I think it’s essential for people to learn and feel empowered. It’s also a way for me to connect with people on a larger scale. And then I also work with people individually – this is when we will get nitty-gritty about their life, and what they want to heal, shift and transform in their life/business. I usually recommend working together consistently for a while, because it’s the consistency that creates change in your life. It’s like going to the gym… you don’t just go once and expect results, you go consistently to get results. It’s the same with clearing your energy and shifting lifelong patterns, and then instilling new patterns and beliefs. Sometimes you’ll see immediate changes in how you feel, and sometimes it requires a little more patience for the deep-rooted patterns. I always remind clients to remember that it took a lifetime to get to where they are now, and to be patient with the process. In the grand scheme of things, they are actually shifting things very quickly.

What sets me apart is that I am a bit of an intuitive detective, especially with deep-rooted patterns, and helping clients to see things that can’t be seen on their own, and helping them connect the dots. It’s the deep-rooted patterns that typically hold people back from creating the life experiences they really want. I help clients clear and shift those patterns and the energy/triggers behind those patterns. And for those who are business owners, your energy and beliefs can affect your business, and so I really love working with small business owners. I’ve seen some really amazing things happen for people when we start clearing their energy, and they see results in their business. It’s a lot of fun for me, because I really love to see others thrive!

With the crystal jewelry I create, it goes hand-in-hand with the healing work I do, and is a way to help support a client with their healing journey. After we’ve done a healing session, I recommend the crystal(s) that would be the best for them. Then when they wear the piece of crystal jewelry, it will help anchor them with their healing intentions, and balance their energy. They feel connected to the jewelry and it will hold a special meaning behind it. I love when people tell me how different my crystal jewelry feels when they wear it, and that they feel really connected to it. It’s made creating jewelry feel much more satisfying.

All in all, my work is very intuitive and creative, with a mixture of modalities that create a well-rounded business based on crystals and energy. The other part of my business is based on connection and support. I love connecting with people and supporting them as they work towards designing their best life, based on what’s best for them. It’s a way for me to help others, using what I’d learned from my past struggles and experiences.

Let’s touch on your thoughts about our city – what do you like the most and least?
When I moved to San Diego a little over a year ago, I was solely basing my decision on intuition and gut feeling. I didn’t know anyone here, but for some reason I felt really drawn to the North County area. And because I was shifting my business to focus on crystals and energy, it just felt like the right place to be. It also meant that I was starting over with my business in a new location, which felt a bit scary, but I knew I needed to see if it would work.

Since moving here, I have never felt more connected and supported by a community. Everyone that I’ve met has been so supportive and curious about my business. I’ve been amazed at how collaborative the community is, with encouragement for each other to thrive. It’s been easy to make friends and connect with people who have a similar interests and mindset. And it’s allowed for my business to grow and expand in ways I hadn’t expected, in such a short time. For me personally, it was a great decision to move to San Diego and grow my business here.


  • Crystal Jewelry: varies
  • New Client Session: $150
  • Designing Your Life/Biz Packages: varies

Contact Info:

Image Credit:
Bri Grajkowski

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