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Meet Jill Fleming of Jill Fleming Photography in North County

Today we’d like to introduce you to Jill Fleming.

Jill, can you briefly walk us through your story – how you started and how you got to where you are today.
I was the first person in my family to graduate from college. While I was in college in Rapid City, SD pursuing a Bachelor Degree in Business and Finance, I purchased my first SLR film camera with the intention of taking photographs of the beautiful landscapes in the Black Hills. I had always loved taking photographs and would burn rolls and rolls of film in my Grandma’s 110 cameras.

Once I had my SLR camera, I wanted to take better photographs, so I enrolled in local community education photography classes on top of taking my college classes for business. Looking back, I realize that I’ve always loved business as well as the creative aspect of photography.

Fast forward to after graduating from college, I got a job working for Berkshire Energy, a subsidiary of Berkshire Hathaway. While I was working in that career, I had also started a photography side business that I did on evenings and weekends. I wasn’t feeling fulfilled working for a big corporation. I was doing work that required me to be at a desk 8+ hours a day. I now know that I thrive more in people-related fields where I’m working with people and talking with people; that’s something that fulfills me and sustains me.

Even though I was unfulfilled. I remember sitting there; thinking that something that really brought me joy was photography and creating photos. I’d been doing it as a side business by then. It felt so wonderful to provide these images to my clients. I loved the fact that the photos brought my clients so much joy and helped to capture the essence of my clients for their business and their events. I remember thinking that it was such a blessing, so fulfilling, to be able to do this for others.

One of my most significant hurdles was fear of failure. I was absolutely terrified that if I quit my corporate job and became a full-time entrepreneur in my photography business, that I would fail. That thought stopped me in my tracks. I stayed at my corporate job for another two and a half years longer than I should have. I wanted to quit; I felt the urge to quit, and I froze when it came to taking action. That fear of failure kept me stuck in place.

Finally, in May 2010, I took the leap of faith and left my corporate job and took became a business owner full time and I haven’t looked back since then! Now in addition to my photography business, I also have a coaching and consulting business that I help guide people in overcoming fear, analysis paralysis and to feel confident making decisions for their future for business and career.

Alright – so let’s talk business. Tell us about Jill Fleming Photography – what should we know?
In my photography business, Jill Fleming Photography, I am known for capturing the true essence of a person or event and conveying that through my imagery. I specialize in capturing the energy of multiple day personal development and corporate events. I also do Personal Branding Photography and Marketing Headshots.

As they say, a picture is worth 1,000 words and I want my client’s images to really speak to their ideal client, to create a connection before a client reaches out to make that first touch. Many of my clients use the images I capture in the marketing, on their website and to help shape their brand.

What sets me apart from other photographers is my business background. I also have a coaching and consulting business called Beyond Logic Coaching + Consulting. I have a knack for strategizing with my clients to be able to plan out the type of images that will be most effective in reaching their ideal clients.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My friend Shelley Paulson – was a mentor and advocate for me in my early years as a photographer. She spoke into my life at a time when I was considering quitting photography.

As a creative, we are usually the hardest on ourselves, and I had made the mistake of allowing another photographer to criticize me and my work and I took it to heart. Shelley was an advocate for me and shared that creativity is subjective and that just because one person didn’t like what I created, didn’t mean that I should quit or that other people won’t like it.

She taught me a lesson that I now pass on to my coaching clients. That lesson is to be selective in who you allow to give you critique and feedback. Especially in creative fields, everyone has an opinion. Seek out opinion and feedback from people that you respect their work and their business and you view them as a mentor and Disregard those that give unsolicited negative feedback.

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