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Meet Jim Kaese of Athletic-Minded Traveler in Mission Hills

Today we’d like to introduce you to Jim Kaese.

Jim, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2004/5, after traveling the USA for 3 months researching, I wrote a 450-page travel guide that helped road warriors find the healthiest places to stay, eat and workout (“The Athletic-Minded Traveler”). The book sold through several print runs made Amazon “best-seller” lists and gained notoriety while selling at 500+ Jamba Juice stores across the country.

Fortune 500 corporations asked us to move the print content online so they could more easily distribute our recommendations to their traveling employees via their company intranets. We did, and that’s how came to life. Companies with large traveling populations such as Accenture, KPMG and Merck became our customers.

After learning about our ground-breaking research and the strong appetite for our healthy-travel opinions, the largest hotel companies brought us into their brand-development teams to help develop new, healthy lifestyle features, amenities and offerings for their properties. This work continues today and we’re proud to be recognized now as the leading healthy travel experts.

Our wellness designs, recommendations and opinions can be found at thousands of hotels around the World–chances are, at a hotel you’ve recently stayed.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
A good entrepreneur is comfortable with change and can recognize the ebb and flow of trends.

After a few years of printing the Athletic-Minded Traveler book, it became clear to us that the old bookstore model was going the way of 8-track tapes and Atari consoles. We invested heavily in moving all of our content online and that successfully pioneered the next phase of our business.

Another issue was the long sales cycle and duration of time it took to move large companies in a different direction on a national or international scale. Persuading the hotel industry to prioritize fitness and healthy travel was difficult because they just had never done it before. It takes a lot more time and effort to turn around a cruise ship than a ski boat.

So, as you know, we’re impressed with Athletic-Minded Traveler – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Although our company has grown extensively over the years, we pride ourselves on impeccable customer service and support. We often respond to emails and calls within the hour, on weekends, even in the middle of bike rides. We love what we do, so work does not feel like work–and that’s palpable throughout your experience with Athletic-Minded Traveler.

So, what’s next? Any big plans?
Just expanding the reach of our influence into other hotels and hotel brands around the World. North America now understands the importance of traveling healthy. Now, we need to spread that knowledge into South America, Europe and Asia.

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Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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