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Meet Jim Sullivan of Jim Sullivan Photography

Today we’d like to introduce you to Jim Sullivan.

Jim, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After graduating from culinary school I was doing a lot of private events and my clients would take pictures of my food with their phones. I felt this was not an adequate representation of my food so I bought a cheap DSLR and then fell in love with food photography. Since then I have dedicated the majority of my focus on the craft of food/cocktail photography.

Currently some of the clients I shoot for Art Culinaire Magazine, Life and Thyme Magazine, Imbibe Magazine, Californios, Liholiho Yacht Club, Kindred, The Crack Shack, et al. My focus is to capture not just pretty food pictures but to tell a story. Anyone can take a pretty food picture. My goal is to tell a narrative about emotions through my imagery.

Has it been a smooth road?
Certainly not. I always feel like I take one step forward and then two steps back. This industry it has been extremely hard to make a name for yourself and get your work seen. And you don’t make a lot of money. But I love what I do so to me it’s worth all the effort.

We’d love to hear more about your business.
My business is centered around the food and cocktail industry. My goal is to tell a story through my imagery based around culture and emotions.

Is our city a good place to do what you do?
San Diego is a great town when it comes to food and cocktail. We have some amazing people making fantastic food.

And being so close to Mexico and the ocean there is a lot of ability to tell a story. When people ask me about food photography or photography, in general, I always so do it from the heart and not for the money. You aren’t going to make a lot of money so you better love it. I still put in 20-30 hours a week in my “day job” to pay the bills. Photography is my passion!

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