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Meet JoAnn Foxx of FoxxMD Evolutionary Skin Care in North County

Today we’d like to introduce you to JoAnn Foxx.

Thanks for sharing your story with us JoAnn. So, let’s start at the beginning and we can move on from there.
Even before 2003 when my husband, Dr. Foxx, and I opened The Medical and Skin Spa at a major hotel in Indian Wells we were committed to the idea of natural products and their importance in making our patients look and feel better. We had even trademarked our philosophy: “Health and beauty, inside and out.”

I was surprised then at how difficult it was to obtain the kinds of products I wanted. Most of what was available had ingredients that looked more at home in a chem lab. The few organic products that were available could have been cooked up in a garage. For a consumer with high standards, like me, these products were a disappointment.

There was no way to get the products I wanted other than to create them myself. I was already an experienced entrepreneur. The magna cum laude degree I received from the Fashion Institute of Design and Merchandising had provided my start in retail. The experience I had operating my own equestrian sports marketing company and the twelve years that I was the international fashion buyer for Giorgio Beverly Hills on Rodeo Drive gave me the confidence I needed. And, of course, my Mom passed along her never-say-die attitude in my DNA.

So with the help of a brilliant organic chemist and with input from Dr. Foxx, an experienced cosmetic dermatologist and skin health expert, I decided to start my own company and concentrate on organic, natural bio-elements. The kind I wanted for myself. Natural bio-elements for the skin are precursors to pharmaceutical chemicals but without many of their irritating features and side effects.

We called the product line FoxxMD Evolutionary Skin Care. Everything about my FoxxMD product line was original with us. I wanted to release a product with the right look and feel and with no fragrance. I even designed the bottles to walk the line between medical and natural. We classified the products as cosmeceuticals.

I chose the word “Evolutionary” to emphasize that my products are the next generation, the next step up from chemical skin care products. My clients are busy tackling life head-on. Whether a ranch wife, someone in the military or a hardworking corporate type, my clients all personify my rule for life: Never Compromise.

I am proud to say we were ahead of the curve. It’s been a lot of work to get here and a lot more work to stay here. There were a lot of long days followed by sleepless nights. But the truth is there is no other way. If you love what you do, if you feel in your heart you’re doing the right thing, no sacrifice is too hard.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth roads are only that way because of all of the people who were there before you.

The only way to accomplish something no one else has accomplished is to plow your own new road. That concept has defined our lives. In fact, my husband and I are in the midst of writing a book about our extraordinary life together that we are calling OUTTAGAS AT THE END OF A LONG DIRT ROAD.

Everyone thinks working together is hard. It’s a piece of cake compared to writing a book with your spouse. The financial struggles were nothing compared to what I went through when I was diagnosed with a life-threatening illness six years ago. For five months my body was taken to the brink of the abyss. During that time I still had to function as the face of FoxxMD, do interviews, and continue marketing the medical spa.

The hardest part was giving up control of my life to the doctors who were taking care of me. I fought to maintain control of my life and discovered that the simple act of using my products twice a day allowed me to know that I was still in charge. When I finally came out the other end I discovered that my skin still looked great in spite of the drugs that usually ravage the skin. That was an epiphany. I have since heard similar stories from several of my clients and have become even more convinced of the worth of FoxxMD.

I am the quintessential Taurus. I need animals in my life to ground me. Running a start-up company leaves little time for anything else but everyone has always known that my dog, Sam, my two, or sometimes more, horses, and the occasional cat, are non-negotiable. Regardless of whatever else is happening I always find time to ride and be with my four-legged friends. And with my husband.

Alright – so let’s talk business. Tell us about FoxxMD Evolutionary Skin Care – what should we know?
My life’s rule, Never Compromise, says it all. FoxxMD has become known for products that are natural and organic and are made without animal testing right here in America.

The products are made in small batches. We never cut corners in the manufacturing process. We believe in client education and are known for treating each client as if they were our only one. My clients know they can call me with any questions and I take all the time needed to discuss their skin and advise them on what to do. Many of the ingredients in FoxxMD are organically sourced, natural bio-elements so they are free from the troublesome side effects of chemicals.

I am deeply involved in the Western horse community with people who raise, train and use horses to manage their ranches. Husbands work alongside wives, horseback, to care for their livestock every day. The cowgirls love my products because they fit into their active lifestyle and actually work. Nothing gives me as much gratification as hearing one of these women tell me that using my products has made a big difference in their lives and that they look forward to using my products every day.

My goal has been to slow time for my clients, to give them a moment just for them. We designate our products as rituals to emphasize the importance of mindfulness in their use.

Is there a characteristic or quality that you feel is essential to success?
Passion is the single most important ingredient to the success of any enterprise. Without passion, the most inspired product idea becomes just a job.

Providing natural, organic skin care products that are created without animal testing and work as well or better than chemicals without the side effects has been my passion for over fifteen years. Because of my part in creating FoxxMD and my experience using it during my illness I have become ever more dedicated to that. When I tell my clients there is a part of me in every bottle it is more than a marketing gimmick. These products literally saved my life.

Time is the original non-expandable commodity. My clients don’t have hours to spend on their faces so I work every day to give them products that nurture while expanding time.

I am proud of what I have achieved. I am proud of the products I created and proud when I think of all the hard-working, interesting, achieving, “no-quit” women who use my products every day. But I am most proud that I have done it all without ever compromising my goals, my values or my dreams.


  • Prices range from $45 to $110. Each product typically lasts about two months.

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