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Meet Jocelyn Toliver of Lovely Life Jewelry in San Carlos

Today we’d like to introduce you to Jocelyn Toliver.

Jocelyn, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
“Just like the sun causes you to sweat without thinking about it, crystals cause you to heal without thinking about it” – Jocelyn Toliver, CEO Lovely Life Jewelry Company

Founded in October 2018 in Encinitas, California, and has recently made its way home to San Diego, California. This company was inspired by a trip around the world. I walked into a bead and crystal shop in Encinitas and had one goal in mind. To make a necklace that would travel with me to Thailand, Indonesia, and the Maldives. It was suggested that to ease my nerves, I should incorporate crystals. This all happened in May 2018. Fast forward to October 2018, and I decided that the necklace I created helped me so much that I had to share the love and joy. This was the decision that started the Lovely Life Jewelry Company collection, and my vision of healing others through handcrafted personalized crystal jewelry is now alive.

There is an energetic vibration that passes through everything in this world and beyond it. This energetic vibration is what helps make the crystals and stones so special.

I have been building my business up from the mud, and have learned so many gems along the way. One day in the future, I hope to be one of the first successful black-owned jewelry companies created. Yes, we are here to become renowned throughout the world.

One step at a time, one bead at a time, one love at a time <3

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Well, I am still on the road. My biggest hurdle is just learning new ways to help enhance the business. I have no coach, no right-hand man to ask for help along the way. I went to school for psychology, not business, so I knew from the jump that this was going to be a wild, yet worth it ride.

Although these are hurdles, I welcome them every step of the way because I know as long as I have learned from mistakes in the past, I will not make the same mistake twice, which means I am constantly getting better at my craft.

YouTube has for sure been a great asset to the team.

So let’s switch gears a bit and go into the Lovely Life Jewelry story. Tell us more about the business.
I create personalized elegant handcrafted crystal beaded jewelry with metal-filled finishings. One of my favorite pieces created is the “Elitist” bracelet. This piece is complete with raw uncut white diamond beads, and I personally love it paired with the 14 karat rose gold filled metal choice. The raw uncut white diamonds give the piece a sparkle that cannot be resembled. Each piece created is the same, yet different, and that is what I love most. I am proud of the sourcing of our diamonds. All diamonds used are in full compliance of the Kimberley Law, which means that they are ethically sourced, and fairly traded. For that, I am proud of the work I do, and I do not see myself in a competition with others. We are all so different, and my unique aspect is the art that I produce, the jewelry creation process is a very special time. This is when I am able to really vibe with the gems and set the good intentions and manifestation starters into place.

Has luck played a meaningful role in your life and business?
Luck is the one piece of life that I cannot control.


  • Elitist – raw uncut white diamond bracelet starting at $177.00 (ch
  • The Queens Rose – 14 karat Rose Gold starting at $66.66
  • Mystic – turquoise starting at 33.33

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