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Meet Joey Marie Jubran of Hoppy Beer Gear in Miramar

Today we’d like to introduce you to Joey Marie Jubran.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
“It was love at first sip!” for me about 5 years ago. I was so impressed with the craft beer scene that I started going to more and more breweries to try different beer styles and give my palate the experience that it was craving. Coming from a marketing and beverage background I saw an amazing opportunity to work with a fantastic group of people that truly are a great community of craft.

One of the things that I saw as common was the need to have a good variety of merchandise for both men and women. In a city that has over 150 breweries having merchandise and apparel are an ideal way to brand or advertise your brewery in addition giving them a nice stream of additional income. There were many times that I wanted a shirt from a brewery but there were either no women’s versions or they were out sizes. This got me to thinking that Hoppy Beer Gear can not only offer a variety of high quality apparel but also the service of working with the breweries on new products, inventory and merchandising.

I understand that brewing great beer should be the first concern for any craft brewery so I have built my business on not only my services but by offering a variety of unique, cool products and apparel. Hoppy Beer Gear is not interested in being just another vendor, we truly want to be a partner.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I believe that anything you put your heart into will always be a bit of a bumpy road at times. The biggest challenge for me is always BALANCE. I am a mother of two children as well as the President and Owner of Hoppy Beer Gear. I love both my jobs and sometimes making them both work takes a lot of effort.
The other challenge is growth and knowing when to keep growing the business and when to invest in more help.

Hoppy Beer Gear – what should we know? What do you guys do best? What sets you apart from the competition?
Hoppy Beer Gear is a branding and merchandise company in San Diego. We work with craft breweries, cideries and spirits on building their brand through merchandise/swag. We enjoy educating and helping breweries see the opportunity for a good revenue stream through their merchandise as well as the importance of people wearing their “brand” in a marketplace like San Diego which has a significant amount of craft breweries. Our passion is working with craft breweries on the quality, availability, and placement of apparel and “out of the box” unique swag. Keeping things fresh and new to the craft beer-loving consumer. We also assist in rebranding and design for new and existing breweries, from logo development to bottle releases and special events.

What moment in your career do you look back most fondly on?
Whenever somebody trusts me with their brand and their passion, I feel very proud and I work diligently to do my best to enhance it.

I also feel very proud when I get referrals and hear the positive feedback within the craft community. When people comment on my excitement and passion it is very rewarding because I genuinely love what I do and I am happy when that comes through.

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