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Meet Jonathan Smith | Founder of SW/FT

Today we’re excited to introduce you to Jonathan Smith. Jonathan is the Founder of SW/FT and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Jonathan below.

Hi Jonathan, so great to have you join us again. For folks who might have missed our earlier conversations, can you please take a minute to briefly introduce yourself?
I am a nomadic Alabama native who relocated to San Diego in 2017 from Los Angeles. I’ve lived all over the place: New York City, Miami, Los Angeles and now here. Over the past 5 years or so I’ve noticed that I find pleasure in writing. Not just traditionally, but in every sense of the word. After pursuing an education in Journalism and Public Relations, I decided that the best thing for me and the lifestyle I’ve created for myself would be to own my own business. Starting off from a blog that a friend and I ran, SW/FT was named many things before officially sticking. Fast forward almost one year later and here we are!

Since our last interview, what has been the most challenging task you’ve faced since your initial launch?
The most challenging task I’d say thus far is staying creatively motivated. I’m a super perfectionist with things that I am passionate about, so sometimes I get lost in the logistics of it all. Making sure every component is moving as planned and keeping the creative juices flowing for clients are two totally different beasts.

Do you have any advice for anyone who is interested in pursuing owning their own business in their 20s?
Take your time and really understand the drive you currently have. Try to think 5 to 10 years out and ask yourself: “Is this something I think I will love in 5 to 10 years?” There’s no rush in this because you’re not going to start generating revenue immediately. Worry about that part later and make sure your systems are in place.

If you could advise your younger-self on one thing to prepare yourself for where you are now, what would it be?
“Comparison is the thief of joy”. Stop looking at everyone around you for motivation. While, yes, it can be encouraging to be inspired by others – do not take for granted what sparked you to want to pursue owning your own business in the first place. “No one is you. That is your power”.

What is one goal you want to accomplish through SW/FT in the city of San Diego?
I want to create something that has something for everyone. Traditional PR companies are extremely corporate and expensive. I’ve started using the phrase “creative suite” when references our services/products. While we do have the strategies in place to implement PR tactics; that’s not all we do. There are so many creative people in San Diego! I want to have a studio where people can utilize our services creatively and bring their own goals/visions to life.

It was so great to reconnect. One last question – how can our readers connect with you, learn more or support you?
A share, referral or a simple review goes a long way! We’re all about making sure everyone “eats”, so joining our community and giving us feedback is always welcome.

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