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Meet Jonathan Uphoff, Wes Lauer of San Diego Fitness in Sorrento Valley

Today we’d like to introduce you to Jonathan Uphoff, Wes Lauer.

Jonathan, Wes, please share your story with us. How did you get to where you are today?
I’ve been in the fitness industry for 20 years and have always maintained leadership roles throughout my career. When my vision for San Diego Fitness was designed, it was a 4 year process to have my concept come to fruition. I wanted to create an upscale and exclusive, indoor/outdoor facility that would provide our clients with an experience that they wouldn’t be able to get at another facility. Next, It was essential that I staffed San Diego Fitness will the highest quality trainers available in San Diego. In addition, I was fortunate to acquire Wes Lauer as my Studio Director. Wes has been a critical part of the growth process for San Diego Fitness.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being an entrepreneur is rarely a smooth ride. I’m a firm believer that creating a successful business begins with a solid foundation and creating a positive environment throughout the workplace. Forging the right staff to represent your brand takes patience to build a team. It has taken years to develop the identify the trainers who have helped create what San Diego Fitness is today

Please tell us about San Diego Fitness.
At San Diego Fitness, our goal is to establish ourselves as the premier health and fitness training facility in Southern California. Our staff of qualified and professional fitness specialists are here to improve and enhance the lives of our community by integrating cutting-edge and innovative fitness programs. Our intention is to provide inspiration, motivation, education, accountability, and guidance to helping our clients achieve their fitness goals. We provide top of the line services and our unique facility creates an environment that is welcoming, clean, fun, and safe. We strive to consistently create a memorable experience for each of our clients in becoming the optimal versions of themselves through health and fitness.

Do you look back particularly fondly on any memories from childhood?
Jonathan: The incredible experiences that I shared with my family and being actively involved in sports and obtaining all the discipline and responsibility that you experience from your coaches and the bonding that is created with your teammates

Wes: Being blessed with a fulfilling childhood with loving family, friends, and personal relationships


  • San Diego Fitness prides itself by offering training programs from the top trainers in San Diego at competitive prices

Contact Info:

  • Address: 4206 Sorrento Valley Blvd
    San Diego, CA 92121
  • Website:
  • Phone: 858-348-6377
  • Email:
  • Instagram: @sdf_studios
  • Facebook:
  • Yelp:

Image Credit:

Skyler Warrenchak

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