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Meet Ju Martins

Today we’d like to introduce you to Ju Martins.

Ju, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Hello, my name is Ju and I’m from Brazil. The reason I chose photography and video is because of my desire to capture ephemeral moments and make them last forever. I usually spend most of my time outdoors, especially at the ocean or somewhere else surrounded by nature. That’s because I use natural light and nature’s inspirations to create my work. I love abstract art, people movement and strong contrasting colors around the globe. My favorite light and time of the day is during sunrise and sunset.

After having worked for three years as an industrial designer in a water filter company in Brazil, in 2010 I went to Indonesia to live on a boat and was there where my passion for the ocean, nature and photography became my biggest love. I’ve spent eight years traveling around the world looking for untouched waves and places, from Sri Lanka, passing through Chile and Patagonia Argentine to Hainan island in China.

But it was from these experiences I felt the need to try to make a positive change around me. It was when I moved to San Diego, three years ago, that I decided to start expanding my focus to include more environmentally awareness projects in my work. Visiting so many different cultures encouraged me to want to give back to local communities and bring a purpose to my own projects and to which I am part of. Photography is the way I express myself, and sometimes it still doesn’t sound like work, because I love what I do so much, that I’m always enjoying every little moment of the project and that’s what inspires me every day.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I started photographing sports, especially surfing in Brazil, I was one of the first women to do that at that time. I can say that it was sometimes difficult to compete with men. Although I had some frustrations, I met a lot of nice people along the way who encouraged me to continue. I think art is for everyone and what really matters is your experiences and how good you are at what you do.

Ju Martins – what should we know? What do you guys do best? What sets you apart from the competition?
I’m a freelancer photographer and videographer. I work mainly with outdoor Sports, lifestyle and nature. In photography I’m specialized in a few techniques: panning, zooming and watershots. Panning and zooming are mostly about creating the sensation of movement in the scene. Water shots are basically pictures in the water, so I usually do action and underwater photography. I’m a visual storyteller, so for video, Documentaries and short movies are also my passion and the kind of project I really enjoy doing.

What moment in your career do you look back most fondly on?
I was invited to decorate an entire luxury hotel in Brazil a few years ago, called Sofitel. This was definitely one of my biggest projects as a photographer. We worked together for almost 2 years. I created some exclusive photos that represent the lifestyle of Rio de Janeiro. In addition to the 250 photos I sold to them, we also created some VIP gifts for special guests and had a big exhibition in their lobby that was there for over a year. The cool thing is that we created this good relationship and even today I receive some requests from guests to buy photos.

Another great moment in my career was when I worked with some of the best Brazilian surfers, creating content for their sponsors and magazines. I also had the chance to be on the cover of the biggest Brazilian newspaper of the time. It was an article about female surfing and I could illustrate that with some of my photos. So, looking back, it is a great inspiration to continue on this path and every day I am more excited about what is to come.

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