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Meet Julie Behrens

Today we’d like to introduce you to Julie Behrens.

Julie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The Julie Behrens blog is a fashion, beauty, and lifestyle publication that specializes in easy, mom-friendly outfits, lifestyle tips, and the occasional parenting “aha.” Some of my hidden passions include real estate and interior design, so I’ll sneak some homespiration in there too.

I started the Julie Behrens Blog a year after having my daughter, Isla, as a creative outlet and a way to keep in touch with my friends and family from out of town. We moved to Imperial Beach while the neighborhood was in a transitional phase – this small beach town had a reputation of crime and drug use, or so we heard, but the small-town charm and easy living of this neighborhood painted an entirely different picture. The sense of community and tight-knit small-town feel was unlike anything I had ever experienced.

I started using my blog as a means to highlight local Imperial Beach businesses and drive patrons to their shops. As a small business owner myself, I’m very passionate about supporting small businesses, and at that point, Imperial Beach was still a sleepy beach town who yearned for progress but was hindered by its reputation.

I remember how proud I was when a photo my husband took of myself and my daughter at a local candy/ice cream parlor, Seaside Candy, hit almost 450 likes. We tagged their business location because, at the time, they didn’t have social media yet. Such was the case with many Imperial Beach businesses. I realized very quickly how impactful social media was to these businesses and started posting full highlights of local businesses on my blog and tagging them on my social channels. At this time, this was done 100 percent free of charge. I would still do them now! But now (luckily) most Imperial Beach businesses have outgrown me and are thriving on their own. This was pre-Corona, however, so if the opportunity arises as businesses start to reopen to begin featuring businesses again, I would certainly approach them.

When I moved to San Diego as a new mom, Andrew had just started a new career and we hadn’t yet built a close circle of friends yet. I found myself alone much of the time with a colicky baby in tow and not a friend in sight. I needed to communicate. I needed to reach out. I needed girlfriends, honestly, but those relationships don’t form overnight!

Despite a slight disdain for social media, I started slowly by reaching out and sharing more. I never understood the necessity to share personal information on a public platform until I went weeks at a time without talking to anyone but my newborn. The coo’s and raspberries just weren’t cutting it – sorry, Isla! I needed a creative outlet and a platform to reach out, and I found the perfect home for those needs in the Julie Behrens blog.

Through this little San Diego mom blog, I have been able to connect with dozens of moms, businesses, and military spouses. I aim to be a positive role model to my daughter, to maintain a positive presence in all I share, and to be a sounding board for all who need me. Lastly, while I hope to inspire a love for all things motherhood and fashion, I hope most of all to provide you with a few minutes of grace and entertainment during the very little “me-time” you’ll get today.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’m leaning towards smooth! I think some of the biggest struggles have been internal. Every time I hit that “share” button, I struggle with perception issues. Is this worthy of being shared?

I don’t want to participate in saturating an already oversaturated market. I think that’s why my blog has stayed small, and I’m okay with that. On social media and as a blogger, you really have to post every day to gain a following and maintain your engagement levels. If you’ve noticed, sometimes bloggers on social media will post just to tell you why they’re not posting. This is to keep their engagement levels up, and although my intention isn’t to criticize, I prefer to keep my blog small and my content relevant.

We’d love to hear more about your work.
The Julie Behrens blog specializes in mom stuff, for sure, but we really hit on everything. Fashion is great but I’m a mom with a family, living in a small California ranch style home with an even tinier closet, so minimalism clothes-wise is a necessity. I regularly recycle pieces of clothing and I’ll wear the same article of clothing in multiple ways. I also love food, and never pass up the opportunity to share a new recipe I’ve been passed. This is the stuff of life! Food, momming, and clothing ourselves.

So, what’s next? Any big plans?
I definitely want to start incorporating more food. Full disclosure, I’m not creative in the kitchen, so every recipe I cook is from someone way more talented than me in that department but if someone could give me meal inspiration so I didn’t have to do the digging – that would be fantastic. I think I’ll start incorporating random staple meal ideas into my stories and highlights in the hopes that others will reach out and start giving me ideas too!

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