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Meet Julie Russ in Chula Vista

Today we’d like to introduce you to Julie Russ.

Julie, please share your story with us. How did you get to where you are today?
From a young age, I had such an interest for fashion, I would sit down in front of the TV and watch the fashion channel. I would watch the runways from fashion week and think about what I liked the most about the outfit and what, according to my eight-year-old self, was actually going to make it to stores. Also, I really enjoyed writing, drawing, painting and use my creativity. I thought I would grow up to become a fashion editor for Vogue.

I grew up in in Tijuana, Mexico and moved to Chula Vista when I was 14 years old, it was a rough time because I moved in with my aunt and my three cousins, I barely spoke English (had basic knowledge) and my parents were going through a divorce, plus as a family we were going through so many financial issues because my dad lost his job. I forgot about my fashion side because I had no money to buy clothes and I was going through my rebellious stage due to the difficulties I was going through. I graduated high school and started attending South Western Community College; by this time I was doing so much better financially and the thought of owning a blog began, however, I had cystic acne for almost 10 years and thus I did not feel comfortable exposing myself to the world, did not matter how much I liked fashion and style, so at the time I decided to give up on that and went ahead with the plans of graduating as a psychology major. Finally, 2016, I was heavily medicated for my acne with a medicine called Accutane, luckily my cystic acne went away and I began to build my almost nonexistence self confidence and self-esteem. I created on August 2016 and it has been beautiful to see it grow. Also, I will be graduating from San Diego State on May 2018 with a bachelor’s degree in psychology.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For me, the most difficult part has been the struggles with my self-confidence; and, the blogging world is extremely competitive because there are so many beautiful girls out there who want to accomplish the same thing, so comparison with other people is a huge problem.

Also, I am still a full time student, I have a job and an internship, and for me my blog is a hobby more than a business. Once I graduate I hope I can work on it, improve it, and possibly make it a priority because it makes me happy.

Probably another difficulty would be the fact that I did not had photographer until last month, for almost a year me, a tripod and my phone would scout around looking for back allies in Chula Vista, where people would not pass by often, so I could shoot my content in peace. Last month I was able to buy a camera, and now I pay my little sister with food to come with me and help me shoot content.

Alright – so let’s talk business. Tell us about Julie Russ – what should we know?
My blog is about personal style, fashion, bullet journals, and on especial occasions lifestyle, with an emphasis on surviving college. The main purpose of my blog is to show women and girls who are also interested in fashion and style that you do not need expensive clothes or spend large amounts of money to be able to slay with their outfits in daily life. I like to use few trendy items to upgrade a casual outfit made of items everyone has in their closets and make it look more fashionable.

As for bullet journaling, which is a huge part of my blog as well, I like to give fellow bullet journalers, or someone who might be thinking about starting one, some inspiration for their monthly set ups as well as tip and tricks on bullet journaling. I love bullet journaling because I get to use my creativity plus organizational skills when I am creating it.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Definitely my little sister, her name is Elizabeth and she deserves so much credit because she puts her time to help me shoot my content and she is amazing at it! plus she likes to push me to show more of my personality in the photos, do poses I normally would not do, and to smile!

Contact Info:

Image Credit:
Photos by Elizabeth Ramirez

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