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Meet Karen Lane and Rick Potts of Irie CBD in San Diego

Today we’d like to introduce you to Karen Lane and Rick Potts.

Karen and Rick, please share your story with us. How did you get to where you are today?
A couple of years ago now we three partners – Rick, Karen, and Trevor – felt there was a need to bring healthy organic CBD formulations to the world. As such, we started Irie CBD and have an online retail store as well as a very expansive wholesale program. We have grown exponentially, all the while keeping prices low and quality high. We now have 11 employees as well as a production and fulfillment Center. In addition, we have had the opportunity to create from ‘farm to tincture’ with our growing operation in Oregon.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There is nothing smooth about most start-ups and this one has been no different. Keeping up with demand, hiring people at just the right time, training and onboarding to maintain our “Irie approach’, creating and beta testing formulations, getting shipping just right. …

With rapid growth comes the need scale. This has required more maturity as a company and getting ourselves out of that start up frenzy and into a more paced intentional day to day approach. That is nuanced and takes both vision and focus.

We remember the day well when there were finally more terrific staff members than owners 🙂

Alright – so let’s talk business. Tell us about Irie CBD – what should we know?
IrieCBD grew out of the passion its founders had for self-determination and the increased quality of life experienced when all our body’s systems are supported and nourished. Irie’s unique and specialized line of tinctures are the fruition of this belief, combining the ancient wisdom of herbal medicinal properties with the potent effects of pure CBD oil.

Both in their personal journeys and from seeing the relief brought to so many across the globe, including our beloved Pets and Children, Irie’s founders believe natural hemp extracts to be the next revolution in nutritional supplementation, able to provide support for those facing many conditions as well as increased vitality and health for all of us.

The company’s dedication to creating balance both for our bodies and the planet has led IrieCBD to be a leading advocate for hemp and cannabis research and policy worldwide. Irie remains committed to pushing for the safe and affordable access to these health products on a global scale.

Social and environmental consciousness are the company’s deepest roots. All our hemp is grown to organic standards, naturally processed and sustainably sourced. Grateful recipients of this natural bounty, we also believe in giving back. Our ‘Its All Good’ Program donates one product to someone in need for every two products sold, and partners with health providers and medical researchers, extending the good we believe in to everyone who can benefit.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Many have contributed to our success, but none more than our wonderful staff members, who carry the “Irie’ torch each day, balancing work with life, staying focused on the important things, bringing their good energy and care for our customers to each moment and encounter.


  • Basic Blend Tincture $49.95
  • Calm Tincture $59.95
  • Pain Support Tincture $59.95 and Pain Balm (topical) $27.95
  • Kids Blend $59.95
  • Pet Blend $59.95
  • Honey or Coconut Sticks (5 pack) $14.95

Contact Info:

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