Today we’d like to introduce you to Karissa Whitman.
Karissa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Fitness wasn’t always something that I’d consider a necessity in my life like it is now.
Growing up I always had bad eating habits and was always one of the “heavier” girls. It wasn’t until 2010- 2011 that I started developing really bad anxiety around my eating habits, causing me to get sick, distance myself from friends and it got to a point where I got so sick I actually had to have my appendix removed (I had developed appendicitis from the long term poor dieting).
I knew I needed to make a change and that was really what sparked my journey into the fitness world. I had used programs like beachbody paired with other “trending” diets (low carb, paleo, clean eating…) and managed to lose about 25lbs. But it didn’t take long before I fell off the wagon again. I never truly learned to develop a healthy relationship with food or fitness.
A couple of years of the back and forth progress, I eventually committed to an online challenge group that involved a premise on calorie/macro counting and weight lifting for women. I started sharing my progress on Instagram in hopes that it would keep me accountable & it did! In return – I started to find that there was a whole TON of people searching for inspiration or any bit of hope to hold onto during their journies as well.
As my fitness became more serious – my main outlet to unwind and find my inner peace, I was really empowered by the “women who lift” movement. I eventually hired an online coach in 2017 and began training for my first powerlifting meet, however, I never did get to compete as I became pregnant with my beautiful son. That experience of working one on one with an incredible coach and mentor was by far one of the most impactful time periods for me as I learned so much.
At this same time my Instagram went from like 50 followers, a couple hundred, and then began trending up from there. It wasn’t really ever my intention to be or act as some sort of “influencer” but it sort of just happened by sharing my story & experiences – but in return I’ve had the pleasure of hearing other women’s stories similar or different from mine and seeing the progress they’ve made as they tell me I inspired them to keep going.
How crazy is it that someone across the world could be inspired by me?!? I think that’s what really hit home for me. Just this year I decided I wanted to start a blog – especially after having my first child, fitness isn’t as “easy” as it used to be. Now I’m balancing motherhood, life, fitness, being a wife and it’s far from easy. Fitness being still my main premise, but also realizing I am so much more than just fitness.
My goal is to continue to share content revolved around my experiences and lessons to help others find their inner strength within to keep going and crushing their goals – whether it’s fitness, figuring out this mom life, dealing with life, etc…
I’m at that stage of taking a step back to analyze how I can further take my content to the next level whether it’s becoming a CPT or hosting free fun challenges for people. I’m not entirely sure what direction I want to go, as I am now doing this as a mom, but whichever way it goes, I will always strive to put out informative and educational content.
Has it been a smooth road?
The biggest struggles I had is just being able to be open and vulnerable on a social media platform. You can look at some of the biggest social media content creators and see photos of them on vacation or sipping cocktails at the beach – but how relatable is that?
Once I developed an audience of followers I knew I didn’t want to try and pretend to be someone, I’m not or portray a life I didn’t live – but that meant I had to be ok with letting people in on my life (struggles, successes, failures, etc…)
In an oversaturated era of “influencers,” it’s also tough to not get lost in all that. But I think I’ve managed to keep true to myself and my journey, especially now having a son, I have nothing to hide. I’m just a mom taking it day by day, doing the best I can while trying to squeeze in some workouts, LOL!
So let’s switch gears a bit and go into the KMW_Fit Life story. Tell us more about the business.
I don’t really view myself as a business or company… I really enjoy educating people.
Being that fitness is the premise of my social media I’ve found enjoyment in helping others do things correctly. What I mean is – I don’t believe anyone’s fitness journey is a sprint, it’s a marathon that takes time to achieve lasting goals. I like to take the slow approach to helping others get all the small details fine-tuned first as it’s what will set the premise for a positive outcome, in my opinion.
I also really enjoy writing – so utilizing my new blog to cover more aspects then just fitness is currently what I’m working on. I didn’t mention it earlier, but I have a seven yr stretch of working in the Veterinary Medicine industry (Worked in ER/ICU medicine for dogs & cats) – this is an area I’m starting to share more about to help all the pet lovers keep their fur-babies healthy.
As mentioned earlier – looking into maybe getting my CPT certification or a way to add more value to the fitness aspect so I can further help others, especially new moms, being a new mom I’ve found there’s a big lack of information and support, so I’d love to help in that area.
How do you think the industry will change over the next decade?
I think the fitness industry will slowly taper down as it seems to have been really oversaturated, which is why I wasn’t 100% sure I wanted to be just ‘another fitness guru.’ I really want to provide the best educational content possible.
I’ve always been a quality over quantity believer. Personally, I’d love to take my blog to the next level and be able to utilize that as my main source of content.
Working in some free challenges or ebooks to help other women/mamas feel strong, encouraged, and positive about their current state is my personal goal – I think as time progresses, we will continue to see more support for women & moms as they pave their way in this industry.
- Website: www.fitmommystrong.com
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/kmw_fitlife