Today we’d like to introduce you to Kathy Thurston.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I learned about power lifting in high school and loved lifting weights. As a kinesiology at CSU, Sacramento, I was introduced to Olympic Weightlifting and fell in love with the sport. After years on the corporate ladder, I decided to open a gym where I could share this wonderful sport with people. I opened the gym in March of 2016. I believe that weightlifting can help people far beyond the physical advantages of getting stronger. We push our limits on the platform beyond what our brains would have us believe. I love to help people see that they are capable of far more than they ever would have believed. This is how I complete my mission each and every day; to remove fear from the world.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a coach is something I have done for over 20 years. Whether coaching leaders in business or athletes, it comes very naturally. Running a business provides for the challenges in my life. Finding the space, was the biggest challenge in the beginning. Next, navigating the marketing environment today was and is the biggest challenge. The internet great because it is easy to get your information out there. It is not however easy get information seen because people are overloaded with so much information.
Please tell us about The Real Gym.
We specialize in Olympic Weightlifting. I teach, coach, and train the same weightlifting moves that are used in the Olympics. They include the Snatch and the Clean and Jerk. This type of training is very different than what you would do in your standard neighborhood gym. Many people are familiar with the lifts because of CrossFit. My gym though focuses purely on weightlifting. I have clients of all shapes, sizes, ages and abilities. Weightlifting is a total body, explosive, power workout so even if only for fun and fitness, it is very efficient use of time in the gym. It also requires a lot of technique work and specialized equipment which is why you won’t find it next to the leg press machine at your standard gym.
If you had to go back in time and start over, would you have done anything differently?
I would use more precision in my marketing efforts. In the beginning, you want to through as much out there as possible, only to find out some of the investment was wasted.
- Drop in fee is $16
- Warm-Up Plan (learn Weightlifting) is $149
- Address: 10100 Fairway Drive
- Website: katsrealgym.com
- Phone: 9165993639
- Email: firstname.lastname@example.org
- Instagram: @katsrealgym
- Facebook: https://www.facebook.com/katsrealgym/