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Meet Keely Barrera of Something Homemade in North County

Today we’d like to introduce you to Keely Barrera.

Keely, please share your story with us. How did you get to where you are today?
I started as a dessert company, simply selling holiday goodies. Full-time desserts turned into a full-service catering company over the last 15 years.

Has it been a smooth road?
It was all very organic. We’ve built our business on word of mouth referrals only. Working mostly in Rancho Santa Fe, where I lived and was very active in the community for 20 years, helped to build a thriving business. I started by offering desserts for sale and being a personal chef for six families. People started asking me to cater small parties and that evolved into the business we have today of catering everything from small dinner parties of 10 or more too large cocktail parties and dinner buffets of up to 400.

We’d love to hear more about your business.
Our presentation is one of our distinguishing trademarks. We create tablescapes and platters of food that are very visually appealing, first and foremost. But food has to taste good. Everything is house-made. We don’t use anything premade from a can or jar in our recipes. You’ll get the freshest ingredients because we don’t use wholesalers to acquire our food, but local sources to ensure quality.

What role has luck (good luck or bad luck) played in your life and business?
There are a lot of hoops you have to go through as a caterer. First, you have to get a food handler’s license, a caterer’s permit, find a commercial kitchen in which to work, acquire insurance for liability purposes and maintain a business license. Finding staff is fairly easy and I’ve been lucky to keep a pretty steady crew.

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