Today we’d like to introduce you to Kevin Michael.
Kevin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Conjure Skin Therapies was created to serve an under-served market – men. Men’s skincare hasn’t always been at the forefront of the personal care industry, and I wanted to change that. I grew up dealing with horrible skin problems, from severe cystic acne and redness, to eczema and dermatitis. So many products promised, but never delivered. Today, I am 100% cured of all those things. I began a painful process of researching and trying products and devices when I was 16 years old, and it didn’t stop for 10 years.
Finally, after all of those years depressed and self-conscious, I finally found the right treatment I needed. From diet and prescriptions, to lasers and cosmetic procedures, I have tried it all. This gave me the idea to start Conjure.
Conjure was born to serve people, not profits. I have effectively taken out all the leg work for my clients, so they can relax and trust a professional to help them get results. I don’t beat around the bush and I don’t sell things to people that they don’t need. My approach is no nonsense because I got tired of being lied to and taken through the ringer when I was seeking care for my skin. I do not believe in pushy sales and constant upgrades. Just a clear-cut approach to obtaining radiant skin health.
From acne to anti-aging, men’s skin is different and requires a different approach to serve its needs. Nothing was left to be desired.
From on-site private parking to a private lobby (not in a salon), and a private relaxing treatment room, everything was created to be private, convenient and enjoyable.
Living and working in San Diego meant partnering with the #1 organic skincare line in the world: Eminence Organic Skincare. People here demand quality and results, but not to the expense of their health. Partnering with Eminence has allowed me to serve my clients personal needs and help them feel better about obtaining results. Sometimes you have to break out the heavy duty chemicals, but the right balance of the two is where real beauty lies.
Conjure doesn’t discriminate however, in fact, 51% of my clients are women. My training and expertise included women’s skincare and the differences between men, from actual biological differences to preferred scents, textures and products. Today, Conjure is 2 years old and it is thriving. The local community has brought students, military, police, firefighters, nurses, doctors (all which get discounts) who are in need of face/back facials and treatments due to environmental exposure (dirt, sweat, pollution, chemicals) as well as the teens with hormonal acne and every day San Diego residents that just want to age slowly.
The sun here is abundant so protection and treatment is necessary, but also relaxing and incredibly calming. There is some body work that goes in to skincare. That may sound weird, but part of achieving glowing, radiant skin is to de-stress and let go a little. I achieve that with face, neck, chest and arm massage techniques and essential oils. Most of the time people pass out, into a deep sleep.
Sometimes, we end up talking about their fears, relationships, ideas, news, etc. Nothing bothers me about this, as I truly enjoy treating the whole person. Conjure is truly an escape for those working on their skin health.
Has it been a smooth road?
In the beginning, building business takes time. Time to fine tune your techniques, technology, and marketing, to gain the right clients. It isn’t just about volume. I didn’t want to just have a solid book of clients and a busy schedule, I wanted clients that I connected with. The first 6 months were a struggle, but things are becoming more and more solid as the months pass by. Word of mouth and online reviews have increased my appointments by 40%. The more I made people happy, the more they told a friend, who told a friend, etc.
So let’s switch gears a bit and go into the Conjure Skin Therapies story. Tell us more about the business.
I treat men and women for anti-aging facials, acne facials, back acne, chemical peels, organic alternative peels, microdermabrasion, dermaplaning, red/blue light photon therapy, and extractions. As far as the body goes, I perform full body wax: arms, legs, chest, back, etc., including male Brazilian wax.
I am known for performing effective acne and anti-aging facials, but I am especially known for my blackhead/whitehead/acne extractions. I am kind of a perfectionist when it comes to extractions and the treatments I perform. I have to get EVERY single one! I get excellent feedback from clients because I really take time to examine their skin under a magnifying light/lens and get out everything from their pores. I use a few different techniques and I always try to minimize pain as much as possible.
I am most proud of my attention to detail and how much I value my clients. Service is #1 to me and it shows in my work and care for each person that comes in. I setup everything myself. The company website, the appointment booking system, ease of use with all areas of technology that clients interact with, etc. I am very proud when a client tells me that they loved how easy it was to book, how easy the information was to read, and on top of it, they feel comfortable with me. It feeds me to hear those things, and makes me constantly look to improve their experience even more.
What sets me apart from others is my tenacity to achieve goals. I will go out of my way to help my clients with their issues. Even if that means reading and researching a product or device for them, and texting/email them what I think they should do, or if I can incorporate that for them at my spa. No question/situation is too small, or too “dumb”. I am there 100% for my client(s).
How do you think the industry will change over the next decade?
Over the next 5-10 years, I anticipate advancements in products and technology which will allow me to service my clients even more. I am in the process of formulating a new skincare line with a chemist and plan to launch the product line in 2018-2019. Part of creating this new line is because I can’t simply wait around for someone to create it for me. I want to deliver to my clients now, not later. In regards to technology, there are many non or minimally invasive treatments being tested and once available, Conjure will offer them. I hope to change the industry and make it more mainstream and accessible.
- Men’s Power Treatment Facial – $75
- Eminence Organic Treatment Facial – $75
- Back Acne Treatment – $75
- Acne Facial – $75
- Microdermabrasion with any Facial – $110
- Advanced Rejuvenation Facial – $135
- Bright Skin Peel – $135
- Male Brazilian Wax – $65
- Address: 4002 Park Blvd, Suite C
- Website: www.conjureskintherapies.com
- Phone: 619-736-8881
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/conjureskintherapies/
- Facebook: https://www.facebook.com/ConjureSkinTherapies/
- Yelp: https://www.yelp.com/biz/conjure-skin-therapies-san-diego
- Other: https://plus.google.com/+Conjureskintherapies