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Meet Krystal and Masada Ellis of NotApologetic

Today we’d like to introduce you to Krystal and Masada Ellis.

Thanks for sharing your story with us Krystal, Masada. So, let’s start at the beginning and we can move on from there.
We are a husband and wife team and some pretty awesome parents. Masada is the cool, straight forward, easy going musician and Krystal is the practical, conscientious freelancer. We are both lifelong learners and current students. To make a living, we wanted to go any route but ordinary.

We started with a vision of a brand we could be proud of. We believe you should be NotApologetic in how you conduct yourself everyday. Be you… there are too many carbon copies. Trends are great but what substance is really there? If you are NotApologetic about who you are then live however you want, dress however you want, be with whoever you want. As long as you aren’t hurting anybody then you should do whatever you please and never apologize for it.

We are hippies at heart and enjoy meeting people from all walks of life and creating unforgettable memories. Also, we like to party! So we developed NotApologetic as an event coordinating company with a music and artist management entity as well. We wanted to help create unforgettable experiences and also make our passion for music come alive. Most importantly we wanted a unique company like no other.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The hardest part of trying to accomplish anything today is receiving good customer service. At our own wedding, we were being bombarded with questions and stressful pressing of issues that could have easily been avoided. This type of treatment can ruin your special day if you let it. What is so important to us is removing that stress from our clients. There is always going to be opportunity areas and adjustments needed and that’s what we’re here for, to handle issues as they come up so that our customer doesn’t have to. Whether it’s a 7 year’s old princess party or a family reunion we will professionally deliver a great experience because we know how important it is to us personally.

Alright – so let’s talk business. Tell us about NotApologetic – what should we know?
We are a family owned and operated brand with numerous phenomenal events under our belt including; charitable skate park events for kids, house parties, weddings and receptions, bachelor/bachelorette parties, concert venues including the House of Blues and Yacht cruises. We know how to throw a party and we work with any budget. NotApologetic can handle every detail taking away the stress from planning an event whether that is for a large corporate holiday party or a back yard birthday party.

We are most proud of our customer service and the beautiful experiences we help our clients create. The most important part is that we are able to help anybody and make an experience come alive on any budget. With each new event we thrive off of the unforgettable memories that have been made and we also take personal pride in building our reputation.

Of our most recent accomplishments, NotApologetic has been trademarked through the United States Patent and Trademark Office. This was a huge deal for us because it meant this vision that we believed in was really ours.

Is there a characteristic or quality that you feel is essential to success?
We are most proud of our customer service and the beautiful experiences we help our clients create. The most important part is that we are able to help anybody and make any experience come alive on any budget. This definitely adds to our success because we don’t discriminate.

The NotApologetic family consists of a culturally diverse group of young, talented and multi-dimensional individuals coming from all different walks of life. With San Diego being such a melting pot, the company should reflect the people it serves. Our team has military veterans, BA and PhD college graduates as well as street knowledgeable individuals. From book smarts to street smarts and all levels of competence, we are equipped to handle all events from sophisticated, upscale and private to general admission concerts.

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