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Meet Lance Emerson of Lance Emerson Photography

Today we’d like to introduce you to Lance Emerson.

Lance, can you briefly walk us through your story – how you started and how you got to where you are today.
I had always had a passion for art. In my early years, I was focused on producing music. Photography was a second hobby for when we went traveling as a family. I started off with point and shoot cameras which led to the purchase of a Canon G10. While visiting my uncle in Pennsylvania he could see that it had become a big passion of mine. I was running all over the forest capturing macro shots and amazing landscapes. With my uncle being in the film industry he had several cameras at his cabin collecting dust. I had my eye on one of the video cameras and asked if I could take it home.

Of course, he said yes so I took it home and played with it for a while then decided I would sell it to buy a new DSLR camera. Long story short I parlayed his video camera into a brand new DSLR camera that got me my first gig. Every moment I had to spare was spent researching the business of photography. I studied everything I could online from Lynda.com to photography forums. I learned almost every aspect of photography including how to build my own PC for editing. After 3 years with Ernst and Young and shooting on the side I decided it was time to take the leap. That first day after quitting my job I landed a contract with a commercial real estate client.

I was contracted to shoot every one of their buildings. It ended up being a total of around 35 buildings which I completed in 3 months. I made more money in those 3 months than an entire year at my previous job. While that job did take away some of my worries I knew I had to keep grinding. I focused on becoming a better photographer every day and took every opportunity I could to diversify my talent. I practically took any gig that paid. The most uncomfortable year of my life was that first year. Doing all types of photography takes its toll because it is essentially running several businesses at one time.

I did not know what I wanted to do at that point so I thought shooting everything was the best way to find out. After 2 years I finally burned out with doing it all and found the niche of real estate photography. From then on I focused strictly on real estate. Present day I am averaging around 15 gigs a week. Focusing on one thing at a time in photography is a hard thing to do and can sometimes make you feel like you might miss out on other things. The truth is that with focus there is a success and with success there is opportunities. You always have options in the world of photography and that is why I love my career!

Has it been a smooth road?
If it was a smooth road I would have never learned as much as I did. lol. The struggle is real in photography. The biggest struggle I’ve faced in the world of photography is delegating the workload. It has been the biggest hurdle yet and continues to be a struggle.

So, as you know, we’re impressed with Lance Emerson Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
A large part of my business is photographing real estate. The other 20 percent is business headshots and corporate events. I am the owner and photographer. I would say I am most known for my personality. I love socializing and a big part of my business is representing my clients in a good light.

I am very personable and can adapt to any personality. I take pride in knowing that my clients are so satisfied that they feel the need to keep referring my business with any solicitation. What sets me apart from the others is the importance I put on the details. I meticulously go through each image as if they were being submitted to a fine art gallery. Regardless of the subject matter, I take pride in each and every image.

Let’s touch on your thoughts about our city – what do you like the most and least?
What is there not to like about San Diego! Of course, the weather is #1. The least favorite part about San Diego is the fact that the traffic gets worse every year.

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