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Meet Lani Fisher of Pure Knead Massage in North and South County

Today we’d like to introduce you to Lani Fisher.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had a four week wait period to get on my massage table. I couldn’t keep up with my demand. My daughter was about to start school, and I would no longer see her during the daytime. So, I started interviewing therapists to help with my overflow and give me a couple week nights to be with my family.

When I started interviewing therapists, I was shocked at what had happened to my industry. As much as I am grateful for large massage chains making massage more known to the masses, it greatly devalued our profession.

These therapists were working 7-8 hour shifts with no breaks, no benefits, expected to clean, and only paid $15 per massage. It was outrageous! That means if they massage two people in a day they made $30. Most of these therapists have student loans and families. It wasn’t enough to survive on. The therapists were getting burned out and walking away from their profession. Something had to be done. After a day of interviews I went home to my husband with a new bucket list item. I wanted to create a company were therapists had flexibility, were valued, pay them as much as possible and still be able to run a business and provide clients with the highest level of service possible. That is how Pure Knead Massage was born! We are one of the highest paying massage companies to work for across the nation. Which means our therapists love their jobs, we get the best quality therapists in town and our customers get the best massage available. It’s a win-win for everyone involved.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I think every business has obstacles. That’s what happens when you are creating a new concept. Every day brings new challenges. Some days it’s needing more therapists, others it’s creating a new backend system to support our growth. Each challenge we have come across has helped us. It’s made our brand stronger.

Please tell us about Pure Knead Massage.
We are a mobile massage service traveling to your home, office, or hotel, serving San Diego, California, Phoenix, Arizona, and all surrounding areas.

At Pure Knead Massage, from the moment we step into your home, office or hotel you will see the difference. Pure Knead Massage is comprised of highly knowledgeable, expertly-trained massage therapists who actively anticipate the individual needs of each customer. We have designed each of our procedures, and your entire mobile massage experience with us, to make you truly feel like the spa has come to you. We look forward to being at your service and kneading your worries away.

If you had to go back in time and start over, would you have done anything differently?
I am grateful for the learning lessons we have acquired along our path. I wouldn’t want to lose those experiences. Although, if tomorrow I started another company, I would start with a seasoned, trustworthy mentor by my side.


  • Table Massage: 1 hour/$100, 1.5 hours/$125, 2 hours/$150
  • Chair Massage Events: 1 hour/$100, 1.5 hours/$125, 2 hours/$150, 2.5 hours/$175, 3 hours/$200, 3.5 hours/$225, 4 hours/$250

Contact Info:

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