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Meet Laura Smith of Beach Sweets in San Diego

Today we’d like to introduce you to Laura Smith.

Thanks for sharing your story with us Laura. So, let’s start at the beginning and we can move on from there.
This business literally started as a dream. I dreamt about opening an old-fashioned candy store in the exact location we have been operating from for the last 12 years, truly living the dream. I envisioned it and expressed the vision to my husband, friends, family, and coworkers over five years. Believing my vision was destiny, I developed a business plan. One night, I was walking by that location and it had a for lease sign up. I called and made an appointment and met with the owner. He loved our idea and picked us over numerous applications.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are absolutely challenges in starting a business from the ground up. We weren’t aware of compliance and permit issues and how long it takes to meet regulations. The combination of specialized building materials and upgrades to
the existing structure drove construction cost beyond those originally anticipated.

We’d love to hear more about your business.
We are an old-fashioned candy store at the beach. We specialize in hard to find candy, as well as handmade chocolates, truffles, and fudge.
We have hundreds of options not found in the usual corner stores, which makes us unique. We also have lots of treats for dogs.We are most proud of being a family owned business and make very creative indulgences. We get a lot of feedback from customers when they walk in, they can tell there is a lot of hard work and love put into our store.

What were you like growing up?
I was somewhat insecure and introverted. I love to learn and have many hobbies and interests. I am a trained chef and graphic designer, both degrees have helped me in this endeavor. This business has made me much more well-rounded, self-confident, and outgoing person.

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