Today we’d like to introduce you to Lauren Turton.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Find The Hare is self-portrait photography project I started 8 years ago. I take bizarre photos of myself in a rabbit mask. I place my camera on a tripod, set the timer, then run in front to capture the scene I’ve planned out in my head. I love the challenge and originality of the art of self-portrait photography – this project is all about fun and amusement for myself. Seeing people’s reactions to my strange photos is priceless as well and I love hearing others interpret what they think the images mean.
Last year, I combined my knowledge of event production (I’ve been an event producer for five years) and Find The Hare and created the “Find The Hare Hideaway” at a music festival. It was an interactive scene that guests could enter and become a rabbit with rabbit ears I provided and get their photo taken in a custom photo booth my team built.
There was an “art gallery” with several large prints hanging from funky, fake trees we had installed, and a lounge area for guests to chill in while listening to house music from the stage a short distance away. My lighting technician installed a wonderful wash of purple lighting so at night there was a great vibe.
The Hare is always searching for funky, cool places to shoot in and for other brands to collab with so if you have an idea shoot me a message on Instagram!
Has it been a smooth road?
Since I’ve been doing this project for so many years it has come with MANY ups and downs. There are times when I am full pump – thinking of scenes to shoot, shooting them, editing the photos, printing the images, and showing them at local events. Then there are times when I want nothing to do with anything related to rabbits… I love to Find The Hare and sometimes… I dislike Find The Hare – with those frustrations and breaks from focusing on my work I’ve found when I circle back to the project I’ve found a new interest in it again. When I started this project I decided it was something I would do for the rest of my life… I always have my rubber rabbit mask with me and plan to be 80 years old taking photos of myself in a rabbit mask.
So let’s switch gears a bit and go into the Find The Hare story. Tell us more about the business.
Well, I don’t know anyone else taking photos of themselves in a rabbit mask! Haha 🙂
Currently, Find The Hare has prints for sale. I plan on launching a clothing line for Find The Hare and partnering with a designer to create one of a kind custom jackets. This next year I plan to pursue more art installations for Find The Hare to combine my skills of event production and the use of my photos to create a magical land for people to enter, enjoy, and have their own photos taken. Who doesn’t want to become a rabbit?
How do you think the industry will change over the next decade?
In the past few years, we’ve seen a huge change in the art world – so many pop up art events at a local to national level. Music Festivals have helped the art scene so much by emphasizing the importance of having installations at festivals. Festival Fashion is HUGE right now which is why I plan on getting Find The Hare involved in that world as well… I’m excited for my project to be at the 8-year mark and to take the next steps into the installation and fashion world.
- Website: FindTheHare.com
- Email: info@FindTheHare.com
- Instagram: @FindTheHare
Gallery of images by Lauren Turton of Find The Hare
P0rtrait of Lauren by mhaightphotography.com