Today we’d like to introduce you to Leitra Jocham.
Leitra, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Just over a year ago I had no idea I would be known as a macrame artist. What started out as a hobby grew into a passion and a creative business.
I went to school in Michigan for Business Management and that’s where my love of Entrepreneurship started. I always wanted to find a way to blend my love for arts and creativity with my entrepreneurial spirit and that’s where macrame came into the picture.
I was working in construction as a Project Manager and I owe thanks to my boss at the time for encouraging me to, “put my heart into my work”. This was when I stopped working in construction entirely and started putting my energy into macrame. It happened very slowly and organically at first with photographers expressing interest in my backdrops for weddings and from there my art kept building momentum.
Has it been a smooth road?
Creating a business will always have its obstacles. I decided to build a business in a niche market, yet that has been one of the aspects I love the most. I am challenged every day to be creative and constantly creating new styles, ideas, and products. It can be exhausting and sometimes (frequently) I have to push myself to create something new and totally unique.
I have sore or callused fingers from using my hands constantly. There is no tool used in macrame so I rely on my hands to do all the work. Some of my larger installation pieces will take up to a week of constant work, most of which is standing in very unnatural positions. Many times it has been called a “labor of love”, and nothing has ever been truer.
So let’s switch gears a bit and go into the Uttu Design story. Tell us more about the business.
I started Uttu Design out of my love for the craft of macrame and it’s that same passion that I look to share through my business. I believe it’s my desire to share this craft that sets me apart. I lead workshops, work with stylists, photographers, and other small business to grow as a creative community.
I don’t want to be a leader, I want to be an inspiration and a connection in the creative community.
I specialize in creating large-scale macrame designs and concepts. These designs range anywhere from backdrops, arbors, curtains, swing chairs and even smaller home decor items like plant hangers or wall hangings. I take great pride in having a creative vision for macrame and love when people come to me with a challenge.
How do you think the industry will change over the next decade?
Macrame was most popular in the 70’s when everyone was making hippie designs at home. There has recently been a resurgence in the trend and people have been taking a second look at this style.
I see macrame changing significantly. It may not ever be as popular as it was in the 70’s, but it has come a long way since then also. I see the trend moving towards wearables and textiles versus the home decor that it is currently known for.
- Basic Plant Hangers $24
- Yoga Straps $25
- Wall Hangings $50 +
- Hammock Chair Swings $250
- Wedding backdrops $400 +
- Website: www.uttudesign.com
- Email: email@example.com
- Instagram: www.instagram.com/uttudesign
- Facebook: www.facebook.com/uttudesignmacrame/