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Meet Lesli Lenover of San Diego Macrame in University Heights

Today we’d like to introduce you to Lesli Lenover.

Lesli, can you briefly walk us through your story – how you started and how you got to where you are today.
I bought a macrame wall hanging from a local maker and loved it! I started following them on Instagram and signed up for a workshop they offered. I immediately fell in love with it and ordered rope right away to continue learning on my own. I talk and do stuff for others all day at work, and macrame is the perfect counterbalance to that. I started an Etsy shop to help offset the cost of rope, and grew from there! My name, San Diego Macrame, has paid off as it has lead to several custom orders, the largest of which was for Broadstone Makers Quarter by Basile. I now teach monthly workshops there, at their sister sites, and at Golden Door in San Marcos.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have enjoyed the challenges of opening my own business. I lost some money from jumping into registering to be an LLC because I didn’t take the time to research if it was right for me. It has also taken some time to learn to say no. No to markets that aren’t my style, no to custom pieces that aren’t on-brand for me, etc. I also ALMOST understand the post office now. The post office was always really overwhelming to me, haha. I never knew if it would cost $5 or $50 to mail something, and getting that under my belt has helped me accurately price my Etsy items.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I tie pretty knots. I make anything from the standard wall hangings and plant hangers to mini plant hangers for your car, dog leashes, camera straps, purses, and more! I specialize in teaching macrame workshops. I have other experience that has helped me feel comfortable teaching. I love that I get to teach adults a new skill because unfortunately, we don’t learn new things often enough. I think my patience and personality set me apart. I’ve learned how to say “no, that’s wrong” really nice and want everyone to leave with a custom piece that they’re proud of.

So, what’s next? Any big plans?
I am finishing up an at-home macrame kit, which could be my way into some big stores! There aren’t many kits made by small businesses, and I’ve worked with some really great people to bring it to fruition.

I’ve been hustling through the holiday season, so I’m looking forward to the creativity that comes in the stillness.


  • Workshop- $40-$50
  • At home kits- $35-$45
  • Mini plant hangers for car- $20
  • Yoga mat carrier- $35

Contact Info:

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