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Meet Lisa Lorraine Taylor of Taylor Made Fitness

Today we’d like to introduce you to Lisa Lorraine Taylor.

Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
Okay…After tearing my knee and having multiple orthoscopic knee surgeries, my doctor told me in order to strengthen my knee, I needed to start working out.

After joining a gym (which I loved), I noticed a woman with a guy working out. After a while I asked her who he was and what does he do. She told me he was her personal trainer and what a personal trainer did. I decided right then and there that I wanted to get people excited about exercising and I went back to school. After getting my degree in Fitness/Optimal Nutrition, I then looked into becoming a Personal Trainer (I didn’t know at that time, you didn’t need a degree…but it sure can help!).

Upon becoming a Certified Personal Trainer, I went back to school to get my degree as a Holistic Nutritionist, Paralegal with a minor in Psychology and Sociology. From day one of becoming a Personal Trainer, I knew that there was so much to learn, so while training, I added to my certifications to become a Fitness Practitioner, Presenter, Group Ex Instructor and Health Coach as well as many others. I also teach at one of our local University’s in San Diego, in Health/Nutrition and Fitness.

Taylor Made Fitness, which I started 22.5 years ago, is my passion and I’m so excited everyday to help those who want to live a healthier lifestyle, and want their workouts as well as their nutrition programs designed with them and their goals in mind, whether online or in person!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Relatively smooth. The struggles are to stay true to what I wanted and not going to work for a corporate gym, because I needed the money. Although I did do this for about one month (during my first year), I found the structure didn’t work well for me and how I wanted to train and be with my clients.

When you work for yourself, you have to work hard. Budgeting is so important, as you only get paid when you work…. that means vacations, sick day, etc, your clients do not pay for you to have. Also, when your clients are out, or when there’s a lag in your days, you must come up with new marketing ideas to implement. Every person who works for themselves would love to work “smarter not harder).

As a mentor to Fitness Professionals, I try to help them avoid a lot of my crazy pitfalls, in order to become the best that they can be!

We’d love to hear more about your business.
My Business is Taylor Made Fitness, a 22.5 year Fitness & Nutrition Company that specializes in Health, Fitness, Nutrition and Wellness, both online, in person, as well as lecturer and presenter. I help women and men of all ages to reach their health potential in a fun and caring arena.

I’m most proud that as someone who decided to become a Fitness Professional on a whelm (with no fitness/business background, just corporate) and no one really to ask (this was in 1995), I am so absolutely blessed and honored by all the people that I’ve met throughout my life and those that have trusted me with their bodies, and shared their hopes, family, fears, successes and failures with me.

What sets me apart from others? Hmmm….I really don’t know what others do, but I do know that my clients always tell me that the love that I truly care about them, and that I always make their workouts fun (so I guess that’s what sets me apart). I’m not a hard-core trainer, I’m not an ex-athlete, nor did I play sports in school, I’m just me…and I guess that’s what they want! <3

What were you like growing up?
Growing up? I was very quiet, shy and a fierce reader! I had a lot of friends, with whom I could be silly and crazy with, but I also loved being alone. I loved sports (until I developed quickly), and still played until it became a bit…uncomfortable (remember this was in the 70’s… haha!)!


  • 30-min Training Sessions – $45
  • 30-min Buddy Sessions (2 people) – $35 ea
  • 30-min Group Sessions (3+ people) $25 ea
  • 60-min Training Sessions – $90
  • 4-week Online Nutrition Program – $149

Contact Info:

  • Address: 4640 Cass Street, #91475, San Diego
  • Website:
  • Phone: 619.987.9691
  • Email:
  • Instagram: trainerlisalt
  • Facebook: TaylorMadeFitnessSD
  • Twitter: OBTrainerLisa

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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