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Meet Lisa Quidor

Today we’d like to introduce you to Lisa Quidor.

Hi Lisa, thanks for joining us today. We’d love for you to start by introducing yourself.
I am a devoted wife and mother.  I have been a mental health advocate and I have worked full time in Corporate America for over 20 years up until 2020.

During that time I also tried my hand at some small resale businesses.  I enjoy working with people and doing things that inspire my creative side.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?No, it has not been easy.
No, it has not been easy. Our down4hope story actually begins with our son Chaisson. He was a young man with a creative mind, a big heart and a real desire to help others. Despite being homebound and having to cope with physical disabilities and mental health issues, he genuinely wanted to be a positive mark on society. His mark would be the logos he designed with his Dad for the brand he wanted to create to be put on the only things he ever wore: hats, hoodies, and t-shirts. And then he was going to take whatever monies he made and give them to people he felt needed help. We said ‘Ok, that’s a very admirable thing to do. Let’s get started.’ He was so excited, picking the actual logos he wanted, the styles and colors of the clothes, the name of the brand, which he said everyone would be ‘down for.’ Sadly, just a couple of weeks later, a mix up in his medications stopped his heart and ended our son’s life. He had just turned 21.

After much grieving, in an effort to cope with his loss, we decided to follow through his vision and see if the world would really be down for hope. Every time someone wears our brand responds to the logo and message of hope and positivity it puts a smile on my face and another ray of sunshine in my heart. We went into production with the same goal our son had, to make people feel good and always be positive. The response to that has always been a success for us. We started by doing outdoor events and sharing the story, the message and the brand. People loved it! And because we had focused on the quality and feel of our products, they loved it even more! My husband always says, ‘A calm sea does not make a good sailor’ so I guess the constant learning and struggles understanding new technologies, new marketing and ever-changing societal norms will make us better as a company. The biggest challenge we are facing now is not being able to get in front of people physically, the actual person-to-person interaction which has truly helped move the brand forward.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I now work full-time on our brand. Along with working to market and promote our business online.  I do not have a brick-and-mortar store, so I primarily focus on getting the message of positivity and hope of our brand through social media.  I handle all of the basic operations of our business, which includes donating a portion of our sales to local charitable causes, designing logos, and choosing the clothing and hat styles we will use.  I am proud that we are known for the quality of our products and of course the unique and eye-catching d4h and Arrow logo.

What makes you happy?
I am usually a happy person, so that is a tough question to answer in a quick sentence so I will say that spending time with my family and friends makes me very happy. And of course, I am happy to work on my business, it is very fulfilling.


  • T-shirts $24
  • Hoodies starting at $38
  • Limited Edition Varsity Jackets $75
  • Hats starting at $25
  • Beanies $18

Contact Info:

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