Today we’d like to introduce you to Lisa Yee.
Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always been fascinated with the human body, especially movement I taught jazzercise in the early 90’s and trained other people how to instruct aerobics. I have a background in Western medicine because at one point in my life, I wanted to become a physician. I studied Eastern medicine because I enjoyed the philosophy. The two academic endeavors aide me in becoming very unique in the industry of fitness. In my younger years I competed in fitness competitions to challenge my body and helps me understand the needs of those wanting to stand on stage. I accrued many certifications while raising three young children. Once my youngest was of age to attend school – I began teaching group exercise and yoga classes for various studios, clubs and gyms all around San Diego county. I opened my studio in 2011 because I wanted to have a personal intimate influence on people making changes in their health and the only way to do that was to get them one by one. I do not offer public classes. I get to know each and every single person that walks through the door. Clients of mine know that they workout in a safe environment, free of judgement and competition. They understand that I hold them accountable for how they live in supporting their fitness goals. I am a PERSONAL trainer.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part – yes. I am extremely thankful for a large following when I taught exercise classes that helped to get me started with a good clientele. I got a great deal in taking over an already free-standing fitness studio. I took a loan out from my grandfather. The two biggest battles in a business is liquid money and quick profit – I had both.
BUT – fitness is a saturated market so the struggles have been competing with franchise exercise businesses that offer lots of classes for less money and big gyms that practically give away training sessions if you buy a membership.
Also as a woman in the fitness industry the biggest pain is seeing females showing skin on social media to get “likes” and followers. Women are held to a different physical standard than our male counterparts. We work in a field where our physical appearance matters and most of the time those that look the “best” are the unhealthiest.
Alright – so let’s talk business. Tell us about LisaFIT – what should we know?
LisaFIT is a small fitness studio catering to individual, one on one training. I specialize in helping people get healthy by making big changes in the way they think about food and their body. A lot of my clients have medical issues and physical limitations that make it counterproductive for them to join a gym or attend a public fitness class. I am very happy to offer an intimate safe environment for people to feel comfortable to share their goals with me and take a very scary step into the path of change.
I am like no other and all my clients will tell you. I fixate on each client’s movement so that I can find out how they can move more effectively. I watch them closely to ensure muscular potential. I learn their habits so I can replace them with healthier rituals. I give them healthy homework that is realistic to their lifestyle and fits into their daily regimen. I offer constant support in altering food choices. I check in with them after each session. I help people become happier with their bodies by empowering them and healthier in the choices by educating them.
Is there a characteristic or quality that you feel is essential to success?
I am empathetic.
I understand the struggles of dieting. I know sometimes there aren’t enough hours in the day to get to the gym. I get the fact that we are wiped out after work and the last thing anyone wants to do is workout. Pretty much everything that has been said to me as an “excuse” to not being healthy, I have said it to myself. Just about every “excuse” I have heard about not being able to get to the gym – I have had it myself. I am sympathetic to the struggles. I am compassionate about the challenges. I empathize with each and every person who chooses me to help them.
Pricing:
- $85/Session
- $50 each/two person shared session
Contact Info:
- Address: 4034 Wabaska Drive, Ste A
- Website: www.lisafit.com
- Phone: 6193188747
- Email: lisa@lisafit.com
- Facebook: https://www.facebook.com/LisaFit-161420707229355/
- Other: https://www.youtube.com/user/LisaFITNoExcuses
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