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Meet Lotty Soulatha of Pinfinite Marketing in La Jolla Colony

Today we’d like to introduce you to Lotty Soulatha.

Lotty, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Last year, I decided to live and breathe Pinterest full-time. I quit Corporate, sold my condo, gave everything away and moved across country. In that order. Just shipped my car!

For almost 10 years, I was a US diplomat in the foreign service. While I enjoyed living all over the world and meeting a lot of great people, I burned out.

I couldn’t stand another day of office politics. Also, as glamorous as the jet setter lifestyle seemed, it was just not sustainable. I was getting sick all the time, not sleeping and developed high anxiety.

While still working in the public sector in Washington, DC, I decided to get my yoga teacher training certification. During training, I blogged about work-life and mental wellness.

I started creating pins and infographics on Pinterest to share my content. Within a few months, I reached over 1 million monthly views on my website.

I told several business owners about my results and share my strategies to help them increase website traffic too. But I didn’t think Pinterest marketing would be a business.

Instead, I thought about managing a yoga studio or running some sort of corporate wellness program. Over time, I soon found myself teaching workshops and providing Pinterest marketing services.

Since 2016, I have been helping businesses reach their target audience on Pinterest. I love helping businesses market their products and services by leveraging Pinterest for search engine optimization (SEO).

Has it been a smooth road?
1. Dealing with rejection has become the norm!

Most businesses think that Pinterest is for only women and discount marketing on the platform altogether. I learned to start off explaining that Pinterest is best used as a search engine, not a social media platform.

2. Taking scary leaps of faith has become the norm!

From resigning without much of a Plan B to moving across the country to go into Pinterest marketing, it’s been a WILD emotional roller coaster ride.

3. Having patience is hard…and still not my norm!

While I have been providing Pinterest marketing services for several years, it was a side hustle and hobby for most of that time. Building a profitable business took a lot of persistence, hard work and most importantly, patience.

So let’s switch gears a bit and go into the Pinfinite Marketing story. Tell us more about the business.
Pinfinite Marketing helps businesses reach their target market on Pinterest. We are able to increase website traffic and generate leads by leveraging Pinterest for search engine optimization (SEO), rather than using it as social media.

Most recently, we helped a health and wellness magazine increase their target audience engagement by over 3000%.

We also helped a service-based business generate leads where Pinterest in now their #1 source of website traffic over Facebook and Instagram.

How do you think the industry will change over the next decade?
1. During quarantine, Pinterest user engagement was at an all-time high around the world. There are over 350 million users worldwide and it continues to attract millennials to Gen X-ers.

2. Unlike posts on other social media sites, Pinterest pins can show up in a users feed YEARS after posting. For instance, Facebook posts only have about a 90 minute half-life at best. For Pinterest pins, it’s 3.5 months. That’s 1680 times longer than a Facebook post.

3. Men are the fastest-growing demographic on Pinterest. In the UK, it’s 50% male users.


  • Monthly membership: $47/mo
  • Strategy sessions: $250/mo
  • Full service management: $750/mo

Contact Info:

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